Effortless Designatio Involucrorum by E2W Studio

Effortless Designatio Involucrorum by E2W Studio is a highly esteemed winner of the very prestigious 2023 Praemium A' Design Award Argenteum in Designatio Involucri Competition Category.

ArgentumInvolucrum· 2023

Effortless Designatio Involucrorum

by E2W Studio

Client: E2W Studio

Praemium A' Design Award Argenteum Winner in Involucrum Category

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Verified Award Winner
Verify Award Status for #146151

View at A' Design Award Press Release Award Badge

Colors

The Design

About Effortless Designatio Involucrorum

Effortless est designatio involucrorum pro nota curae capillorum ad singulos accommodata. Nota plus quam trecentas solutiones curae capillorum accuratas praebet, secundum genus capillorum, ambitum vivendi et consuetudines ornandi. Involucrum solum informationes functionales fert, ordine visuali claro dispositas, ut functio et species in unum coniungantur. Insigne typographia sans serif humanistica utitur, et symbolum litteram E cum linea mensurae accurata coniungit. Systema craticulae variabile, ratione 1 ad 1.414 innixum, unamquamque dispositionem dirigit. Unumquodque involucrum 52 mm latitudine, 52 mm profunditate et 190 mm altitudine metitur.

The Recognition

About the Praemium A' Design Award Argenteum

Effortless Designatio Involucrorum victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Effortless Designatio Involucrorum opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Effortless Designatio Involucrorum creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Effortlesss is China's first precise customized hair-care brand. In order to meet the personalized needs of hair care, the brand starts from the characteristics of the hair of Chinese, based on domestic soil, climate, and environment for many years of careful research and development. Therefore it offers more than 300 customized and precise hair care solutions for consumers of all hairstyles, living environments, and styling habits.
Dimensions & Packaging: Width 52mm x Depth 52mm x Height 190mm
Tags: Oriental Aesthetics, Natural, Conflict, Reconcile, Accurate
Production Technology: The font used for logo is Humanist sans serif. It is modern and simple, like the Sans serif typeface, and also has the soft beauty of changing serif body lines, which is very in line with effortless's brand style.
The brand symbol combines the initial letter E with the precise scale line, combining the brand name with the brand concept.
Design Challenge: The ratio is taken from the "Fang Wu Xie Qi" in eastern culture, that is, we often say that there are squares in a circle and there are circles in a square. Statistically, it is 1:1.414. Compared with the western golden ratio, the eastern ""Fang Wu Xie Qi" is also known as the silver ratio. The use of this proportion is also to contain the Oriental aesthetics in the design.
Research: Oriental aesthetics give people an indescribable feeling, and we try to make this feeling rational with the brand initials "E" and "L" as the format, using a multidimensional and variable way to build a set of a variable grid system.
The brand can change the layout proportion according to the actual design requirements, and the variable grid system can effectively solve the problem of brand visual systematization.
Inspiration: Each information on the product is functional which is to make explanations. In the case of not adding any decorative information, the functional information is processed and a reasonable visual moving order is laid out, which completes the solution of information as function and function as aesthetics.
Data algorithms and natural essential oils, consistent with data schemes and natural formulations, both conflict and reconcile.
Project Duration: The project was completed in 2021.
Operation Flow: Function equals aesthetics is the core concept of the internationalism style. Under the Oriental context, exploring the internationalism style with an Oriental sense is key to this project.
Image Credits: N/A