Milk Fit Designatio Involucri by Li Huang

Milk Fit Designatio Involucri by Li Huang is a highly esteemed winner of the very prestigious 2023 Praemium A' Design Award Argenteum in Designatio Involucri Competition Category.

ArgentumInvolucrum· 2023

Milk Fit Designatio Involucri

by Li Huang

Client: Shiny Meadow

Praemium A' Design Award Argenteum Winner in Involucrum Category

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Verified Award Winner
Verify Award Status for #148433

View at A' Design Award Press Release Award Badge

Colors

The Design

About Milk Fit Designatio Involucri

Milk Fit est designatio involucri pro lacte recenti levi. Lagoena e materia PET incrassata et valde translucida facta est, cum operculo e PE et pittacio e BOPP, quae texturam vitro similem praebet et lac clare monstrat. Quaeque copia tres lagoenas continet, quarum singulae quadringenta quinquaginta millilitra capiunt. Feles parva viridis, variis in habitibus depicta, elementum visuale praecipuum est. Color viridis ambitum oecologicum praedii significat. Signa reciclationis in pittacio propositum tutelae ambitus sustinent. Feles etiam productum cum incepto servandi animalia errantia coniungit.

The Recognition

About the Praemium A' Design Award Argenteum

Milk Fit Designatio Involucri victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Milk Fit Designatio Involucri opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Milk Fit Designatio Involucri creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Milk Fit is a light fresh milk with a light heart in emotion and a light burden in diet, and its thickened and highly translucent PET bottle that is a symbol of high quality fresh milk, and the little green cat with different postures as the visual core, conveying the philosophy of biodiversity in the farm and cow welfare, while echoing the stray animal rescue campaign of the brand.
Dimensions & Packaging: A set of three bottles, 450ml/69*69*164.2mm/each bottle
Tags: Dairy product packaging, environmental protection concept, public benefit activities, light fresh milk
Production Technology: PET high permeability bottle
PE bottle cap
BOPP label
Design Challenge: Milk Fit with highly translucent PET bottle fostering a glass-like texture presents the high nutrition, light burden, low fat and calorie of fresh milk and the healthy diet concept of light burden to users in an intuitive way. The image of little green cat interprets perfectly the biodiversity in the farm and cow welfare, and also gives the product the deep meaning of rescuing stray animals.
Research: Milk is rich in high-quality protein and minerals. Proper intake can increase bone density and improve immunity. However, it also contains a lot of fat and calories, which can increase the burden on the body to affect digestion and absorption. As a result, fresh milk with a light burden on the body is gradually being favored by young people today.
Inspiration: The image of little green cat is inspired by the exploration of the environmental protection and public welfare original intention and the taste of young people. The green color reflects the ecological environment of the farm, while the cat can establish emotional connections with young people. The brand hopes to convey its philosophy of biodiversity in the farm and cow welfare and interpret the quality of high-end fresh milk.
Project Duration: The project was designed and developed in November 2021 in Shanghai, China, and launched in Shanghai, China in July 2022.
Operation Flow: The label conveys the concept of environmental protection and sustainable development to users through recycled icons. At the same time, the brand uses the visual image of the little green cat to tell the story of stray animal rescue campaign of the brand with animal protection organizations, calling on young people to extend this care to the animals around them as well as themselves.
Team Members: Li.Huang