Spicy Shrimp Soybean Sauce Involucrum Condimenti by Wei Li - Orange One

Spicy Shrimp Soybean Sauce Involucrum Condimenti by Wei Li - Orange One is a highly esteemed winner of the very prestigious 2023 Praemium A' Design Award Aureum in Designatio Involucri Competition Category.

AurumInvolucrum· 2023

Spicy Shrimp Soybean Sauce Involucrum Condimenti

by Wei Li - Orange One

Client: Shenzhen Orange One Advertising Design Co., Ltd

Praemium A' Design Award Aureum Winner in Involucrum Category

39,388

Verified Award Winner

Verify Award Status for #149029

View at A' Design Award Press Release Award Badge

Colors

The Design

About Spicy Shrimp Soybean Sauce Involucrum Condimenti

"Spicy Shrimp Soybean Sauce" designatio involucri est pro pasta squillarum. Dissimile productis similibus quae coloribus fortibus et conspicuis utuntur, hoc involucrum rationem simplicem et naturalem sequitur. Involucrum exterius characterem squillae calligraphicum tamquam elementum graphicum principale exhibet. Vas interius pittacium fert cum simplici delineatione linearum. Forma mollis corbis piscariae producto indolem calidam et naturalem praebet. Totum involucrum nullam materiam plasticam non degradabilem continet, quod damnum fluminibus et solo minuit. Designatio etiam conscientiam tutelae ambitus augere intendit.

The Recognition

About the Praemium A' Design Award Aureum

Spicy Shrimp Soybean Sauce Involucrum Condimenti victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Spicy Shrimp Soybean Sauce Involucrum Condimenti inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Spicy Shrimp Soybean Sauce Involucrum Condimenti cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Different from other shrimp pastes with strong and prominent colors in the market, the packaging adopts the expression of primitive nature and Back to Basics. The outer packaging mainly uses a calligraphy shrimp character as an expression. The inner jar label is also a simple line drawing. The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . awakens people's awareness of environmental protection.
Dimensions & Packaging: 75x75x255mm
Tags: Sauce, shrimp, seasoning, chili paste
Production Technology: The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . It also makes consumers who buy shrimp paste feel the sustainability of the product and awakens people's awareness of environmental protection.
Design Challenge: Packaging structure and packaging material
Research: Create the most special packaging with the most basic color matching and the most original techniques.
Raise consumer awareness of eco-friendly packaging while give the packaging opening a sense of occasion

Use potoshop、Adobe Illustrator software
Inspiration: his shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
Project Duration: The project started in Shenzhen in March 2020 and ended in Shenzhen in May 2020
Operation Flow: This shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
Team Members: Designer:Wei Li
Image Credits: picture#1：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#2：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#3：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#4：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#5：designer Wei Li,Spicy shrimp soybean sauce,2020