Argentum Involucrum · 2023
Red Gladiolus Capsa Donaria Nucum
by Guangzhou Miguo Food Co.,Ltd
- Praemium A' Design Award Argenteum 2023 in Involucrum
- CLIENT: Guangzhou Miguo FoodCo.,Ltd
- Estimated Number of Design Views: 22,132
- Verification code 31F9C6A31F · Verify this award
Colors
About Red Gladiolus Capsa Donaria Nucum
Gladiolus Ruber est capsa donaria pro nucibus involutis designata. Capsa formam triangularem erectam habet, a cono pineo inspiratam, quae vinculum visuale creat cum insigni notae mercatoriae atque cum conceptu notae de crescendo firmiter ac recte. Ruber et aurum roseum colorum rationem constituunt, chartae velut holoserico contextae applicatam, cum ornamentis aurei rosei per impressionem calidam additis. Fibula ex pelle agnina in utroque latere posita est et ad capsam aperiendam adhibetur. Intus, nuces in vasculis vitreis praesentantur cum instrumento nucibus aperiendis ac libello instructionum. Capsa quadringenta decem in quadringenta decem in centum quinquaginta millimetra metitur.
About the Praemium A' Design Award Argenteum
Red Gladiolus Capsa Donaria Nucum victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Red Gladiolus Capsa Donaria Nucum opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Red Gladiolus Capsa Donaria Nucum creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.
Press Kit
- Unique Properties
- This nuts gift box takes traditional Chinese red and rose gold as its colourway, whose packaging design further mixes trendy elements and showcases a cross of tradition and modernity, unpretentiously revealing its choiceness, understand luxury and stylishness. That helps externalize the premium quality of the nuts inside. This gift box is shaped like a sleek pine cone, creating a visual association not only with the brand logo but also with the brand concept of growing strong and straight.
- Dimensions & Packaging
- 410*410*150mm
- Tags
- Food Package, Nuts Package, Brand Symbol, Packaging Design, Understated Luxury
- Production Technology
- Paper textured like velvet
Colored in rose gold through hot stamping
Lambskin buckles - Design Challenge
- The key challenge lay in coming up with a recognizable packaging design that can distinguish the product from its counterparts and enhance brand differentiation. Unlike traditional square or rectangle packaging, this gift box is shaped after the brand logo into an upright triangle to clearly state the brand image for sales growth, along with a symphony of multiple elements spicing up user experience with a sense of understated luxury. This gift box is thus of both practical and emotional values.
- Research
- The nuts market size expends prominently with the increasing consumption level of Chinese residents. As for marketing and sales, an aesthetically appealing packaging design can be a direct boost. Another contributing motive lies in quality, as confirmed by the design team through extensive researches on the like products and target consumers. Thus, the quality of the nuts inside has been externalized on the packaging, to attract the attention of consumers and convert mild interest into a sale.
- Inspiration
- The triangular packaging design, inspired by the shape of a pine cone, fully leverages the design languages iconic to luxuries and premium liquor, and further revitalizes traditional elements by integrating modern design techniques, ultimately showing a play of fashion art beyond time and space. By this means, this gift box distinguishes the product from its counterpart as an accessible luxury, and aesthetically draws the attention of target consumers, helping convert their interest into a sale.
- Project Duration
- Guangzhuo, China witnessed the design and development of this nuts gift box, which started in August 2022 and was completed in November 2022. It was then introduced to the Chinese online market in December 2022.
- Operation Flow
- Each side of the triangular gift box is specially designed with a lambskin buckle, adding a little spice to the previously humdrum opening process. After opening the gift box, consumers are able to enjoy a selection of nuts in jars by using the complimentary nut opener while learning more about the product through the manual.
