Dog Yep Involucrum Cibi Canini by Rodrigo Chiaparini

Dog Yep Involucrum Cibi Canini by Rodrigo Chiaparini is a highly esteemed winner of the very prestigious 2023 Praemium A' Design Award Aeneum in Designatio Involucri Competition Category.

AesInvolucrum· 2023

Dog Yep Involucrum Cibi Canini

by Rodrigo Chiaparini

Client: Chiapa Design

Praemium A' Design Award Aeneum Winner in Involucrum Category

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Verified Award Winner

Verify Award Status for #150499

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dog Yep Involucrum Cibi Canini

Dog Yep est consilium involucri pro serie cibariorum canum functionalium. Elementum praecipuum logotypi ad notionem refert canes ludere et actuosos manere debere, formamque ipsius cibarii etiam repetit. Imagines fictae personarum et color nitidus aspectum iocosum creant, seriemque productorum facile notabilem in pluteis et in tabernis interretialibus reddunt. Cibaria in formis latarum praesentantur, quae ad hanc partem mercatus aptae sunt. Consilium post Dog Yep est ludum et actuositatem per nutritionem salubrem fovere.

The Recognition

About the Praemium A' Design Award Aeneum

Dog Yep Involucrum Cibi Canini victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Dog Yep Involucrum Cibi Canini rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Dog Yep Involucrum Cibi Canini necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Functional dog snacks line. The logo's main element connects to the idea that animals should always play and keep an active life – and also replicates the shape of the snack itself. The characters we created to point out this playful context, along with the packagings' color palette, make the product line eye-catching and fun at the same time.
Dimensions & Packaging: As mentioned before, the products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
Tags: brand, packaging, pet snack brand, packaging
Production Technology: It's a concept design, therefore it was only developed digitally.
Design Challenge: Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
Research: We did not create or develop research for the creation of this project.
Inspiration: To create a product line that encourages dog's main activity, which is to have fun and play, through healthy eating.
Project Duration: The project started in Sao Paulo in January 2023 and finished in February 2023.
Operation Flow: A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
Team Members: Creative Director and Designer: Rodrigo Chiaparini
Design Assistant: Amanda Rodrigues
Design Assistant: Anna Balardin