Oat Milk Munus Primarium: Involucrum Potus by Wallrus Design Studio

Oat Milk Munus Primarium: Involucrum Potus by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 Praemium A' Design Award Aeneum in Designatio Involucri Competition Category.

AesInvolucrum· 2023

Oat Milk Munus Primarium: Involucrum Potus

by Wallrus Design Studio

Client: Wallrus Design Studio

Praemium A' Design Award Aeneum Winner in Involucrum Category

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Verified Award Winner

Verify Award Status for #150948

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Colors

The Design

About Oat Milk Munus Primarium: Involucrum Potus

Textus Libri: Lac Avenaceum est consilium involucri pro potione lactea ex plantis facta, ex avena confecta. Loculamentum est arca chartacea aseptica, 85 mm latitudine, 85 mm altitudine anteriore, et 230 mm altitudine metiens, et graphica arte flexographica imprimuntur typis. Imagines iuvenum variis vivendi rationibus utentium in involucro apparent, ut potio nova et nutriens praesentetur. Consuetudines cotidianae salubres in imaginibus subtili modo ostenduntur. Consilium eo spectat ut in pluteo eminens sit et consumptores, qui saporem lactis avenacei nondum noverunt, invitet ut id gustent.

The Recognition

About the Praemium A' Design Award Aeneum

Oat Milk Munus Primarium: Involucrum Potus victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Oat Milk Munus Primarium: Involucrum Potus rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Oat Milk Munus Primarium: Involucrum Potus necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Milk made from Oat is a unique product that is very nutritious and has many properties. This product can be used as a substitute for milk in the market. Most of the audience has no idea about the taste of this product. Therefore, they should be encouraged through design to try this unique product once.
Dimensions & Packaging: Width 85 mm x Depth 85 mm x Height 230 mm
Tags: Oat Milk, Tetrapak, Milk, Healthy
Production Technology: This product is flexo-printed on tetrapack aseptic box.
Design Challenge: The newness of the product and the lack of consumer awareness of the taste and uses of the product.
Research: Questionnaires were provided to a number of target audience groups and then the main direction of design was extracted from their answers. Also, interviews were conducted with a number of stores and coffee shops about the product and its uses.
Inspiration: In choosing the design path of this project, to achieve the best result, it is focused on consumer insight and creating a level of product awareness.
Project Duration: The project started in January 2022 in Iran and finished in April 2022 in Iran.
Operation Flow: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Team Members: Creative director: Matin Mirzaei
Image Credits: Mockup: Wallrus Design Studio