Waggner Coffee Munus Fenestrae Coffeae by Wallrus Design Studio

Waggner Coffee Munus Fenestrae Coffeae by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 Praemium A' Design Award Ferreum in Designatio Involucri Competition Category.

FerrumInvolucrum· 2023

Waggner Coffee Munus Fenestrae Coffeae

by Wallrus Design Studio

Client: Wallrus Design Studio

Praemium A' Design Award Ferreum Winner in Involucrum Category

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Verified Award Winner

Verify Award Status for #151041

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Waggner Coffee Munus Fenestrae Coffeae

Waggner Coffea est designatio involucri pro nota coffeae Germanicae. Sacculus fenestris ligneis Germanicis antiquis illustratur, stilo lineari depictis, cum signo notae in medio positio. Signum cervum in domo sua sedentem coffeam bibentem ostendit, cum lumine post eum, quod ad homines qui noctu vigilant et coffeam bibunt refertur. Designatio rotogravure impressa est in sacculo coffeae metallizato, dimensionum centum per septuaginta per ducenta octoginta millimetra. Propositum est ut nota facile in pluteo tabernae referto agnoscatur.

The Recognition

About the Praemium A' Design Award Ferreum

Waggner Coffee Munus Fenestrae Coffeae victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Waggner Coffee Munus Fenestrae Coffeae creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Waggner Coffee Munus Fenestrae Coffeae ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main design idea was based on the function of coffee. Waggner is a German brand. Coffee consumers are those who use coffee to meet their body's caffeine needs. Most of them stay up at night for work and sleep less hours. The brand logo shows a deer sitting in its house drinking coffee with a light on behind it. Using this idea and drawing old German wooden windows, Waggner's packaging design was formed.
Dimensions & Packaging: Width 100 mm x Depth 70 mm x Height 280 mm
Tags: Coffee, Packaging, German product, Wallrus
Production Technology: This product is rotogravure-printing on metalized coffee pouch.
Design Challenge: Attention to the origin of the brand and the use of familiar forms for the packaging audience
Research: Examining familiar elements for audiences and consumers and presenting a questionnaire to consumers to find their insights on the way and reasons for coffee consumption.
Inspiration: Most of the coffee packages are simple and only the brand name is placed on them, which makes their designs repetitive on the store shelf. The consumer needs more than a name or brand. The design of Wagner packaging attracts the viewer's eye and is easily distinguishable on the shelf.
Project Duration: The project started in January 20221 in Iran and finished in April 2021 in Iran.
Operation Flow: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Patents: Mockup: Wallrus Design Studio
Team Members: Creative Director: Matin Mirzaei
Image Credits: Mockup: Wallrus Design Studio