Siviano Vinum Italianum by Valerii Sumilov

Siviano Vinum Italianum by Valerii Sumilov is a highly esteemed winner of the very prestigious 2023 Praemium A' Design Award Aeneum in Designatio Involucri Competition Category.

AesInvolucrum· 2023

Siviano Vinum Italianum

by Valerii Sumilov

Client: Shumi Love Design

Praemium A' Design Award Aeneum Winner in Involucrum Category

15,697

Verified Award Winner

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Colors

The Design

About Siviano Vinum Italianum

Hoc opus Italia et omnia circa Italiam incitantur: eius globos erupit, eius mysteria, arcana eius societates, familias et culturam opulentam. Consilium mysticismi, mysterii ac sacrarum cupiditatum cogitandum conabatur. Hoc vinum emens, emptor emit tesseram introitus ad societatem privilegiatam, ad ordinem arcanum, cujus introitus solum paucis electis est. Titulus factus est in figura multiplici originali. Accentus vertuntur ad dextram magis attrahendi asymmetriam suam. Hoc plus dat aesthetica et mystique toti consilio conceptus.

The Recognition

About the Praemium A' Design Award Aeneum

Siviano Vinum Italianum victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Siviano Vinum Italianum rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Siviano Vinum Italianum necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The overriding task for the agency in this project was the creation of an integral image that would reflect the light and elegant feel of the product, and identify the drink’s region of origin.

The unique Italian spirit is contained within every drop of this wine, and that’s exactly what was required to embody in the packaging design.
Dimensions & Packaging: Label: 86 mm X 145 mm. Paper: Vergé White
Tags: italian, wine, siviano
Production Technology: Brand concept development, trade mark design, package design. The use of advanced post-printing processes was thoughtfully planned out for the label. Their combination and use won't go unappreciated by the consumer. Paper: Velmart White. Post-print: gold stamping, embossing, tactile varnish
Design Challenge: The production process for the label involves additional printing and post-printing techniques that emphasize certain elements and make the overall composition more expressive. The use of advanced post-printing processes was thoughtfully planned out for the label. Their combination and use won't go unappreciated by the consumer, and on the shelf, the product will draw the attention of the most sophisticated connoisseurs of classic Italian wines.
Research: We did market research on the competitive shelf. As a result of the research it became clear to us that Italian wines are not only about style, breed and brevity. But also mood, atmosphere, a special "feeling" - feeling and passion. That is what we tried to reflect in the design.
Inspiration: The solution presented confirms in general lines the traditions of Italian wine packaging, while also carrying certain details that lend the composition a modern and fresh feel. First thing to note is the strict and minimalistic central piece, which serves as a kind of foundation for the more expressive elements located in the upper part of the label respectively.
Project Duration: The project started in november 2022 in Italy. The product is intended for the European and U.S. markets.
Operation Flow: The label has a unique form: artistic die-cutting of complex shape is performed. Part of the label is shaped. At the same time, the other part of the label is cut through. A powerful center of attraction is formed. This serves to draw attention to the manufacturer's brand and increases the status of the product.
Patents: Copyright for all texts, images, designs, logo, website design www.shumilovedesign.eu belong to the company SC "SHLD GRUP" SRL.
All rights reserved.
© SHUMI LOVE DESIGN™, 2023
© VALERII SUMILOV, 2023
© SHLD GRUP SRL, 2023
Team Members: Creative & Design Director: Valerii Sumilov, Designer: Valerii Sumilov and Visualizer: Maxim Kulikov
Image Credits: Image #1 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #2 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #3 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #4 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #5 : Creator Valerii Sumilov / Visualizer Maxim Kulikov