Lucky Forever Tea Munus Primarium: Involucrum Theae by Shenzhen Banana Design Co. Ltd

Lucky Forever Tea Munus Primarium: Involucrum Theae by Shenzhen Banana Design Co. Ltd is a highly esteemed winner of the very prestigious 2024 Praemium A' Design Award Aeneum in Designatio Involucri Competition Category.

AesInvolucrum· 2024

Lucky Forever Tea Munus Primarium: Involucrum Theae

by Shenzhen Banana Design Co. Ltd

Client: Shenzhen Banana Design Co. LTD

Praemium A' Design Award Aeneum Winner in Involucrum Category

12,714

Verified Award Winner

Verify Award Status for #151857

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lucky Forever Tea Munus Primarium: Involucrum Theae

Textus Libri: Thea "Fortuna Semper Felix" est involucri chartacei designatio pro thea Pu-erh facta. Capsa quinque sacculos theae rotundos continet, unum pro singulis diebus hebdomadis operariae. Loculamentum reticulatum intus positum infusionem permittit sive in itinere, sive in officio, sive dum peregrinaris. Capsa chartacea extractilis typis impressa et bractea metallica signata est. Imagines stilo moderno factae figuras traditionales fausti ominis exhibent, ut grues, cucurbitas, paeonias, picas, pisces koi, lucernas et lingotes auri. Designatio festiva vota pro meliore futuro fert. Propositum est ut thea Pu-erh simplex et iuvenibus consumptoribus grata reddatur.

The Recognition

About the Praemium A' Design Award Aeneum

Lucky Forever Tea Munus Primarium: Involucrum Theae victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Lucky Forever Tea Munus Primarium: Involucrum Theae rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Lucky Forever Tea Munus Primarium: Involucrum Theae necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging contains five round Pu-erh tea bags for daily use, perfect for a five-day workweek. This allows young people to easily enjoy Pu-erh tea, whether on a trip or in the office, just like drinking coffee.
This tea packaging is targeted at young consumers and uses illustration as the main expression technique. Traditional elements are incorporated into the design, presented in a modern illustration style , which better meet the needs of young consumers.
The packaging illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, magpies,lanterns, and ingots. The festive design embodies blessings for a better future.
Tags: Tea Packaging、Lucky Forever
Production Technology: The material is paper box, the construction is in pull-out form and the process is printed and foil stamped.
Design Challenge: Packaged for easy portability.This allows young people to easily enjoy Pu-erh tea, whether on a trip or in the office, just like drinking coffee.
Inside the package is a mesh storage compartment for brewing tea, so users can brew tea on the go, just like coffee.
Research: This tea packaging is targeted at young consumers and uses illustration as the main expression technique. Traditional elements are incorporated into the design, presented in a modern illustration style , which better meet the needs of young consumers.
The illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, gourds, peonies, lucky peonies, magpies, koi fish, and ingots. The festive design embodies blessings for a better future.
Inspiration: The name of the tea is "Lucky Forever" and the customer group is young, so the illustration format is more in line with the younger consumer group.
The packaging uses both illustrations and hot stamping techniques. The illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, gourds, quails, peonies, lucky peonies, magpies, koi fish, lotus flowers, lanterns, and ingots. The festive design embodies blessings for a better future.
Project Duration: The project was completed in Shenzhen in August 2022
Team Members: Creative Director: Yang Qianfu
Creative Director: Lin Xupan
Design Director: Lin Songcai
Planning Director: Xu Zhanli