Pavanpet Cibi Animalium Domesticorum by Mohsen Koofiani

Pavanpet Cibi Animalium Domesticorum by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 Praemium A' Design Award Aeneum in Designatio Involucri Competition Category.

AesInvolucrum· 2024

Pavanpet Cibi Animalium Domesticorum

by Mohsen Koofiani

Client: Pavanpet

Praemium A' Design Award Aeneum Winner in Involucrum Category

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Verified Award Winner

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Colors

The Design

About Pavanpet Cibi Animalium Domesticorum

Normaliter, cum homines animalia domestica ut membra familiarum suarum liberosque considerent, conformatio involucrorum picturata efficitur. Usus personarum pictarum nexum cum spectatore confirmare et ambitum attrahentem creare potest. Quam ob rem, involucrum nexum visualem insignem et peculiarem habet. Facies animalium peritissime conformatae sunt eorumque risus felicitasque manifeste visibiles sunt, quod effectum huius producti in ea demonstrat. Usus colorum simplicium sine particulis clariorem imaginis scopique intellegentiam efficit.

The Recognition

About the Praemium A' Design Award Aeneum

Pavanpet Cibi Animalium Domesticorum victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Pavanpet Cibi Animalium Domesticorum rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Pavanpet Cibi Animalium Domesticorum necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Normally, because we humans consider pets as members of the family and like our children, packaging design is designed based on the viewer's view of a kids.
The use of characters can strengthen the relationship with the viewer and create an attractive environment color. As a result, the packaging has better visibility and better communication.
Dimensions & Packaging: W: 200 mm
H: 400 mm
D: 80 mm
Tags: Pet, Pet foods, Package design, Pet foods package design, Cat foods, Dog foods
Production Technology: Matte three-layer packaging with aluminum
printing method: rotogravure
Design Challenge: The most difficult part was the implementation of the idea and the arrangement of colors in the packaging.
Research: The research of this project was done in the form of field research and by showing the packaging design, behavioral studies were done and the reaction of the viewers towards the plan was evaluated. An interesting result was obtained, and that was a more smiling face and the visual and behavioral reaction of the viewer to the presented design than to the real photo of the animals.
Inspiration: Simple and uncomplicated images, simple and uniform colors with high contrast are always attractive and this design is inspired by the simplicity of animal life. Uncomplicated and completely clear life.
Project Duration: The project started in December 2022 and finished in March 2023 in Shiraz, Iran.
Operation Flow: Pet food packaging is completely conventional packaging and is not particularly complicated. What distinguishes this packaging is the use of colors and a simple form in its design.
Image Credits: Illustrator / Creator: Mohsen Koofiani