Hernuta Day Involucrum Fructuum Siccorum by Mohsen Koofiani

Hernuta Day Involucrum Fructuum Siccorum by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 Praemium A' Design Award Aeneum in Designatio Involucri Competition Category.

AesInvolucrum· 2024

Hernuta Day Involucrum Fructuum Siccorum

by Mohsen Koofiani

Client: Hernuta Day

Praemium A' Design Award Aeneum Winner in Involucrum Category

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Colors

The Design

About Hernuta Day Involucrum Fructuum Siccorum

In hoc involucro composito, persona Domini Hernuta est una ex proprietatibus singularibus huius involucri, quae personam audacem in mundo nucum repraesentat. Aliae proprietates compositionis includunt simplicitatem involucri (fundo albo cum imagine vera producti, imaginibus albis nigrisque ut phantasia adhibitis). Unumquodque involucrum fabulam periculorum narrat et simul, involucra vivida et peculiaria aspicis.

The Recognition

About the Praemium A' Design Award Aeneum

Hernuta Day Involucrum Fructuum Siccorum victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Hernuta Day Involucrum Fructuum Siccorum rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Hernuta Day Involucrum Fructuum Siccorum necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The character of Mr. Hernuta is one of the unique features of this package, which has an adventure with nuts. Other features of the design are white packaging and the creation of special and different nut machines.
Dimensions & Packaging: All packages are made of three-layer opp material, and their dimensions and sizes vary according to the weight of each one.
Tags: Nuts, Nuts Package, Adventure, Foods, Dried Fruits, Package Design, Illustration
Production Technology: The designs are created manually and each product has its own design. The designs are drawn with a pencil and executed with the same technique (black pen). Each nut is creatively equipped with a series of tools such as wheels, cameras, lights, etc.
Design Challenge: Creating an attractive character with high capabilities that will surprise the viewer with activities.
Research: Research objectives: One of the research objectives was whether the main character of the packaging can convey the designer's wishes to the viewer.
Results: After the research, the character was welcomed and in addition to the designer's goal, it has added other advantages to the packaging.
Inspiration: Each food has a special effect on your senses and reminds you of an event. The designer was looking for a way to create a special mind and bring the viewer with him. So, an idea was taken from the world of the unknown and to show exciting things in this different world, a character who can do exciting things was needed and he is none other than Mr. Hernuta. After that, Mr. Hernuta's days with various nuts were formed.
Project Duration: The project started in October 2022 and finished in March 2023 in Shiraz, Iran.
Operation Flow: Consuming nuts creates a lot of energy in the body and as a result, is happy. Therefore, the packaging design is done in such a way that it can transfer this energy to the viewer.
Image Credits: All of the images: Illustrator / Character Designer & Creator: Mohsen Koofiani