Daity Galaxy Involucrum Gelati by Mohsen Koofiani

Daity Galaxy Involucrum Gelati by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 Praemium A' Design Award Aeneum in Designatio Involucri Competition Category.

AesInvolucrum· 2024

Daity Galaxy Involucrum Gelati

by Mohsen Koofiani

Client: Daity Galaxy

Praemium A' Design Award Aeneum Winner in Involucrum Category

19,194

Verified Award Winner

Verify Award Status for #152400

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Colors

The Design

About Daity Galaxy Involucrum Gelati

Conformatio involucri gelati spectatores in mundum ludicrum imaginationis admirationisque invitat. Inspirata spiritu libero mentis puerilis, nostalgiam, calorem gaudiumque in spectatoribus omnium aetatum excitat. Colores laeti illustrationesque ludicrae fabulas singulares narrant quae puerum interiorem expergiscunt. Singula elementa cogitate composita sunt ut curiositatem accendant, dum usus technicarum aquarelli mollitiem, affectum profunditatemque artificiosam universo operi addit.

The Recognition

About the Praemium A' Design Award Aeneum

Daity Galaxy Involucrum Gelati victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Daity Galaxy Involucrum Gelati rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Daity Galaxy Involucrum Gelati necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this ice cream packaging design, you enter a different children's world. It may seem that this idea is only for children, but this fantasy design style will take you to the fantasy world of children. Happy colors and different illustrations each tell you a story that makes you enter your childhood in an imaginative way. The design has many details that make the viewer more interested and curious.
Dimensions & Packaging: Capacity: 600 ml ice cream,
Tags: Ice Cream, Ice cream Package, Colorful, Package Design, Children, Imagination, Illustration
Production Technology: The illustration on the packaging was done with watercolor technique and the choice of colors was very researched and the mentality of children was taken advantage of with a little supervision. IML Applicable, Tamper Evident, Microwave capability, freezer capability
Design Challenge: The most difficult part of the project was reaching the common point of children's mental images in the research and the final result.
Research: Type of research: field and spot research, research goals: knowing children's emotions and understanding color in them, collecting data and research tools: using multiple characters for each design, and children's freedom in choosing colors. Participants: children between 7 and 12 years old. Research Impact: The viewer's desire to see the final design and the effective outcome of the design
Inspiration: This design is inspired by children's fantasy worlds. In the pictures, each child imagines himself in a special fantasy world according to each flavor of ice cream. The design of children's world needs to know their spirit, and for this design, necessary research has been done and children's mentality has been used.
Project Duration: This project started in March 2023 and continues until now in Shiraz, Iran
Operation Flow: The nature of ice cream always has a sense of happiness and dream for both children and adults. Therefore, showing and depicting a world with happy and carefree colors used in packaging along with cartoon characters and a fantasy-dream atmosphere can be very effective. Special imagery and attractive color are the key tools of this packaging for better interaction and impact.
Patents: Idea & Package Design: Mohsen Koofiani
Image Credits: All of the images: Illustrator / Creator: Mohsen Koofiani