Guyuelongshan Involucrum Vini Oryzae Sinensis by Yuejun Chen

Guyuelongshan Involucrum Vini Oryzae Sinensis by Yuejun Chen is a highly esteemed winner of the very prestigious 2024 Praemium A' Design Award Argenteum in Designatio Involucri Competition Category.

ArgentumInvolucrum· 2024

Guyuelongshan Involucrum Vini Oryzae Sinensis

by Yuejun Chen

Client: Shenzhen Red Deer Cultural Creative Design Co., LTD

Praemium A' Design Award Argenteum Winner in Involucrum Category

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Verified Award Winner

Verify Award Status for #153976

View at A' Design Award Press Release Award Badge

Colors

The Design

About Guyuelongshan Involucrum Vini Oryzae Sinensis

Guyuelongshan est consilium involucri pro vino oryzae Sinensi ex Zhejiang, Sinis, oriundo. Vinum arte tradita coquitur et exiguam vim alcoholicam habet, quo fit ut potio ad usum cotidianum a consumptoribus iunioribus apta sit. Involucrum aestheticam picturae Sinensis regionum sequitur, et forma vasis montes, aquam solisque occasum suggerit. Consilium eo spectat ut simplicem speciem involucrorum vini oryzae antiquiorum renovet et culturam Orientalem modo hodierno praebeat. Involucrum 340 mm latitudine, 130 mm profunditate et 150 mm altitudine metitur.

The Recognition

About the Praemium A' Design Award Argenteum

Guyuelongshan Involucrum Vini Oryzae Sinensis victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Guyuelongshan Involucrum Vini Oryzae Sinensis opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Guyuelongshan Involucrum Vini Oryzae Sinensis creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The wine, named Guyue Longshan, comes from Zhejiang, China and is the oldest wine in China with a long history. It is brewed by the most traditional brewing process, low alcohol degree, suitable for young People's Daily drinking. This liquor brand culture focuses on Chinese cultural elements, expressing the artistic conception of Chinese rivers and mountains, and spreading Chinese culture.
Dimensions & Packaging: Width :340 mm x Depth :130 mm x height :150 mm
Tags: Chinese liquor, Oriental aesthetics, packaging design, illustration
Production Technology: Through the style of landscape painting, the container is designed with the artistic conception of landscape and sunset, giving consumers a more intuitive visual feeling.
Design Challenge: The most difficult thing is that the designer wants to maintain the artistic conception of the landscape painting as much as possible into the product. The beauty of Chinese landscape artistic conception is expressed through product modeling design.
Research: Designers found that Chinese yellow wine has a long history, and the design style is very primitive and backward. At the same time, its packaging design is also old and not suitable for the aesthetic of modern young consumers, so when the designer is asked to do packaging design for such a rice wine with two factors, the designer hopes to break people's inherent cognition of these two factors, so that people can enjoy a different kind of Oriental beauty.
Inspiration: Chinese landscape painting aesthetics and Oriental culture. This idea is inspired by watching the famous Chinese painting "A Thousand Li of Rivers and Mountains", and found that through the design and creation of the works on the drawing paper, we can realize the physical product.
Project Duration: The project started in Shenzhen in July 2023 and will be completed in Shenzhen in August 2023
Operation Flow: First create a good concept, then draw drawings, choose the best plan, and then design and make. After the design scheme is established, it is proof. The proofing process went through two times, and the final run-in produced high-quality products.