Wow Long Rice Crust Munus Primarium: Involucrum Cibi Levis ab Xiao Ma Song Strategic Consulting

Opus Wow Long Rice Crust Munus Primarium: Involucrum Cibi Levis a designatore Xiao Ma Song Strategic Consulting est victor maxime honoratus praemii praestigiosissimi 2024 Praemium A' Design Award Aeneum in Categoria Certaminis Designatio Involucri.

AesInvolucrum· 2024

Wow Long Rice Crust Munus Primarium: Involucrum Cibi Levis

a Xiao Ma Song Strategic Consulting

Cliens: Xiao Ma Song Strategic Consulting Co., Ltd

Victor praemii Praemium A' Design Award Aeneum in Categoria Involucrum

14,125

Victor Praemii Verificatus

Verifica Statum Praemii pro #154451

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Wow Long Rice Crust Munus Primarium: Involucrum Cibi Levis

Textus Libri: Wow Long Rice Crust est involucri designatio pro tradito cibo levi Sinensi ex orysa crusta facto. Haec designatio ad similitudinem productorum et imaginem stigmatis senescentem in hoc genere cibi levis respondet. Involucrum figuram historicam Sinensem Zhuge Liang ostendit, cuius cognomen nomen stigmatis inspiravit, stilo comico et ioculari depictam. Vultus exaggeratus et verbum dictum Wow ad texturam masticabilem cibi levis referunt. Nomen stigmatis Wo Long in Wow Long mutatum est. Fabulae illustratae et imagines photographicae producti coniunguntur ut consumptores iuveniores alliciant.

Agnitio

De Praemium A' Design Award Aeneum

Wow Long Rice Crust Munus Primarium: Involucrum Cibi Levis victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Wow Long Rice Crust Munus Primarium: Involucrum Cibi Levis rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Wow Long Rice Crust Munus Primarium: Involucrum Cibi Levis necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The brand name WOW LONG is also the nickname of Zhuge Liang. Innovation comes from the brand-new design of this Chinese historical figure. Zhuge Liang’s new comic image on the packaging removes his old serious impressions in people’s minds. Simultaneously, the surprising word “Wow” coming from his mouth brings the chewy taste and funny experience of this snack food to the extreme.
Dimensiones et Involucrum: 220mmX50mmX320mm
Notulae: Chinese,Wowlong,Rice,Crust
Technologia Productionis: With vivid illustrated stories and exaggerated expressions combined with appetizing product pictures, to attract the attention of consumers.
Provocatio Designandi: How to make young people like traditional food, how to retain the visual assets of old packaging to the new packaging design
Investigatio: Chinese traditional snacks - rice crust is facing the problem of product homogeneity and image ageing.
We use the language we can communicate with young people, the way they like to express, to give them a new understanding of wowlong, so that they can have an emotional resonance.
Inspiratio: The brand name “WO LONG” is also the nickname of the famous Chinese historical figure Zhuge Liang. Inspired by this, the overall brand design is set to be younger while maintaining the portrait of Zhuge Liang. We redesigned his image with a humorous comic style and replaced the first word of the brand name “Wo” with the spoken word “Wow”. The rebranding of Wo Long is not only an upgrade of a traditional snack brand but also a new understanding of rice crust from the perspective of young consumers.
Duratio Operis: The project started in October 2022 in Beijing and finished in April 2023 in Beijing.
Cursus Operationis: we made three key design actions that allowed Wo Long to show a quite different brand personality. First, we used young people's favourite comic style to establish the visual tone of the product. Secondly, we exaggerated Zhuge Liang's facial expression to reflect the snack's unique taste of "chewy and funny". Finally, we updated the brand name “Wo Long” to “Wow Long”. Zhuge Liang’s funny facial expression with his surprising word “Wow” provides consumers with the emotional values of happiness, energy and humour.
Membra Turmae: Design:Guan Zi ,Bai Lu,Wang Dianhe,Shi Ruoyu ,Zhu Xiaolin,Li Sitong
Illustration:Wang Dianhe
Strategic:Xiao Masong,Huang Zheng,Ying Yaojie,Li Huizi,Wang Yang,Sun Nan
Agnitiones Imaginum: Illustrator :Wang Dianhe