The Drum of Heaven and Earth Munus Principale: Involucrum Vini Fortis ab Hai Zhu

Opus The Drum of Heaven and Earth Munus Principale: Involucrum Vini Fortis a designatore Hai Zhu est victor maxime honoratus praemii praestigiosissimi 2024 Praemium A' Design Award Ferreum in Categoria Certaminis Designatio Involucri.

FerrumInvolucrum· 2024

The Drum of Heaven and Earth Munus Principale: Involucrum Vini Fortis

a Hai Zhu

Cliens: Shanxi Fenyangwang Wine Industry Co., Ltd.

Victor praemii Praemium A' Design Award Ferreum in Categoria Involucrum

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Verifica Statum Praemii pro #154724

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De The Drum of Heaven and Earth Munus Principale: Involucrum Vini Fortis

Textus Libri: Tympanum Caeli et Terrae est vasis involucri designatio pro vino Baijiu Sinensi 25 kg ponderante. Forma tympanum bellicum antiquum refert, e tympanis ducis Tang Dynastiae Guo Ziyi inspirata. Dracones caelati et Pixii, bestiae faustae traditionis Sinensis, cum litteris calligraphicis in relievo tribus dimensionibus coniunguntur, quod manu sentiri potest. Deauratio et caelatura superficiei texturam opulentam praebent. Baculi tympani utroque latere pro vasculis adhiberi possunt, ita ut vinum communicari queat. Involucrum mensuras 565 per 209 per 742 mm habet.

Agnitio

De Praemium A' Design Award Ferreum

The Drum of Heaven and Earth Munus Principale: Involucrum Vini Fortis victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur The Drum of Heaven and Earth Munus Principale: Involucrum Vini Fortis creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. The Drum of Heaven and Earth Munus Principale: Involucrum Vini Fortis ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The jar packaging for the 25kg Baijiu, drawing inspiration from war drums used by Fenyang Lord Guo Ziyi, incorporates elements such as drumsticks, dragons, and Pixius to highlight the warrior spirit and combat prowess. It serves as both a commemorative liquor for the Year of the Dragon and a collectible art piece. The calligraphy of Yan Zhenqing imbues the product with more profound cultural significance and emotional value.
Dimensiones et Involucrum: product dimensions, 565 mm x 209 mm x 742 mm
Notulae: Qing flavor Chinese Baijiu packaging, war drums used by Guo Ziyi, Chinese auspicious beasts including dragons and Pixius, Guojia Miao Stele by Yan Zhenqing, culturalandcreative liquor
Technologia Productionis: Quality materials, paired with techniques like gilding and embossing, ensure a good texture and rich visual effects. Thanks to the perfect combination of exquisite craftsmanship and design concept, the packaging exudes dignity and elegance in visual and tactile ways.
Provocatio Designandi: The challenge was how to make the product unique. By adopting the war drum used by the historical figure General Guo Ziyi and the calligraphic work of Yan Zhenqing as the design themes, the packaging merges military prowess with cultural significance, which imbues the product with uniqueness. In this way, the product provides more emotional value for consumers, further deepening their sense of identification with the brand.
Investigatio: The design team meticulously considered various design elements to ensure that the packaging accurately conveys its spiritual essence. An ancient war drum as the primary visual element, accompanied by the design of drumsticks, highlights the heroic power of valor and passion. Dragons and Pixius, common auspicious beasts in Chinese traditional culture, symbolize authority and mystical power. They appear in 3D form, and work together with the war drum to create a magnificent visual effect.
Inspiratio: Guo Ziyi, a renowned military leader of the Tang Dynasty, made significant contributions during An Lushan Rebellion and was repeatedly honored by the court. The war drum symbolizes his military prowess, while Guojia Miao Stele by Yan Zhenqing reflects admiration and respect for Guo Ziyi. The packaging, inspired by heroic Fenyang Lord Guo Ziyi on the battlefield and the calligraphic work by Yan Zhenqing, aims to convey the reverence for historical heroes and love for Chinese traditional culture.
Duratio Operis: This product was designed by the end of 2023 in Chengdu, and launched in January 2024 in China.
Cursus Operationis: The substantial body resembles a war drum, enhancing the visual connection with the inspiration. The embossed dragon and calligraphy boast an attractive 3D effect, which provides consumers with tactile pleasure, contributing to an interesting interactive experience. Additionally, the drumsticks on both sides can be utilized as containers, allowing users to share the product with friends for liquor appreciation.
Membra Turmae: Hai Zhu