Hao Prawns Involucrum Condimenti ab Jin Zhang

Opus Hao Prawns Involucrum Condimenti a designatore Jin Zhang est victor maxime honoratus praemii praestigiosissimi 2024 Praemium A' Design Award Ferreum in Categoria Certaminis Designatio Involucri.

FerrumInvolucrum· 2024

Hao Prawns Involucrum Condimenti

a Jin Zhang

Cliens: Wuhan Sanbu Brand Design

Victor praemii Praemium A' Design Award Ferreum in Categoria Involucrum

12,702

Victor Praemii Verificatus

Verifica Statum Praemii pro #154739

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Hao Prawns Involucrum Condimenti

Designatores magna area alba utuntur ad se a similibus productis distinguendos, combinatione notorum characterum chartarum lusoriarum et astacorum adhibita ut consumptores familiaritatem sentiant; Quoniam litterae Sinicae nominis commercialis facile perperam pronuntiantur, designator signum Anglicum notae cum adnotationibus pinyin Sinicis composuit. Tonus additus facilius facit ut nomen notae recte pronuntietur, formaque toni signo probationis similis est, graphicum auxiliare notae constituens.

Agnitio

De Praemium A' Design Award Ferreum

Hao Prawns Involucrum Condimenti victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Hao Prawns Involucrum Condimenti creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Hao Prawns Involucrum Condimenti ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: This is a series of crayfish seasoning products. Most similar products in supermarkets are mainly in red. Designers use white bags to make people's first impression of this product healthier. At the same time, they have designed an IP image. Through the combination of familiar playing cards and crayfish, people can quickly develop a sense of familiarity and understand the product properties at a glance. This combination makes the product more memorable.
Dimensiones et Involucrum: Width 185mm x Depth 45mm x Height 256mm
Notulae: Packaging design, Hao Prawns, Seasoning, illustration, Chinese design, Wuhan Sanbu brand design
Technologia Productionis: For better product preservation, these series of products are sealed with aluminum foil bags, with a matte film covering the surface for a more textured feel.
Provocatio Designandi: This is a commonly used seasoning in people's daily lives, and the biggest challenge in design is not to use the designer's perspective, but to use the consumer's perspective, starting from health, differentiation, and easy to find second time purchases. So designers need to constantly play the role of consumers and ponder the psychological state of consumption.
Investigatio: These series of products are mostly purchased by consumers in supermarkets, so designers went to many supermarkets and looked at the shelves of the same type of products. They conducted research from different perspectives, and found that in order to break through, the first thing is to have a sense of jumping in color, making it easier for people to find. In addition, it is necessary to have elements that are familiar to people but different from other brands, in order to make consumers remember.
Inspiratio: This is a seasoning for stir frying crayfish. Crayfish is a favorite food among people. The designer has observed that people enjoy playing poker after eating crayfish, and the people on the cards are very familiar elements. The designer combines crayfish and poker together, making people feel familiar and friendly at first glance, and can also see the product properties at a glance.
Duratio Operis: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in August 2023. It is expected to be sold in Hubei, China in March 2024.
Cursus Operationis: On most shelves with red products, white is very easy to see, and designers use familiar poker characters and crayfish patterns that are easy to understand at a glance. At the same time, designing logo English characters in the form of Chinese pinyin annotations helps people correctly read the first rare Chinese character in the product name, which helps promote the brand. At the same time, this pinyin annotation "HAO" adds tone, becoming an auxiliary graphic for the brand.