Challenger Involucrum Potionis Alcoholicae by Yao Wu

Challenger Involucrum Potionis Alcoholicae by Yao Wu is a highly esteemed winner of the very prestigious 2024 Praemium A' Design Award Argenteum in Designatio Involucri Competition Category.

ArgentumInvolucrum· 2024

Challenger Involucrum Potionis Alcoholicae

by Yao Wu

Client: Beijing Wuyao Cultural and Creative Co. Ltd.

Praemium A' Design Award Argenteum Winner in Involucrum Category

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Verified Award Winner

Verify Award Status for #155598

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Colors

The Design

About Challenger Involucrum Potionis Alcoholicae

Challenger est designatio involucri pro pari lagoenarum spirituum. Designatio ex duabus fabulis mythologicis Sinensibus classicis hauritur, Nezha in Palatio Draconis et Wukong in Palatio Caelesti, atque spiritum audendi provocare transmittit. Lagoenae aurantiae et caeruleae sunt et illustrationes thematicas gerunt. Capsa obscure caerulea est cum marginibus aureis, et elementa Wukong et Nezha repraesentantia in fronte impressione elevata et signatione aurea imprimuntur. Capsa velut porta duplex angulo obliquo sexaginta graduum aperitur ac deinde in superficie plana recta stat.

The Recognition

About the Praemium A' Design Award Argenteum

Challenger Involucrum Potionis Alcoholicae victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Challenger Involucrum Potionis Alcoholicae opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Challenger Involucrum Potionis Alcoholicae creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a spirits packaging design which uses two classic mythological stories Wukong and Nezha. The color of the illustrated bottle on the bottle orange and blue and the packaging box is dark blue with gold rims The front of the packaging box is printed with elements representing Wukong and Nezha and the craftsmanship is embossed with gold stamping.
Dimensions & Packaging: Packaging box 30cm*12cm*22cm.
Tags: Challenger, Package design, Chinese Mythology, Chinese spirits
Production Technology: The main color of the bottle is orange and blue, and the bottle has themed illustrations printed on it. The theme color of the packaging box is dark blue, with embossed hot stamping technology on the edges, elemental symbols representing Wukong and Nezha printed on the front, and embossing technology to show gold and red decorative patterns. The packaging box adopts a double-door box opening method. The inside of the packaging box is printed with dark blue dark patterns corresponding to the theme, and Chinese poems are printed in hot stamping.
Design Challenge: The main challenge of this design is how to present these two classic mythological stories in a unique form on the bottle body and how to choose the material and craftsmanship of the external packaging box The painting form should fit the product and the craftsmanship selection should not be too complex but also reflect delicacy
Research: This is a double bottle spirits packaging design based on the Chinese mythological stories. The protagonists of the two stories have a spirit of courage to challenge and this spirit coincides with Shede spirits industry myth series . The bottle color of this design is orange and blue and the process adopts the way of gold stamping . This packaging box is opened in a different way . Packaging box is also made of dark blue with gold trim and the gilded Shed logo is printed on elements with two classic mythological stories making the design more integrated while reflecting the quality of Shede spirits industry over the years
Inspiration: The inspiration comes from the classic Chinese mythological stories of Nezha causing havoc in the Dragon Palace and Wukong causing havoc in the Heavenly Palace . The spirit of daring to challenge conveyed by it coincides with the concept of Shede brand this time. Drawing two stories into illustrations and printing them on the bottle not only looks beautiful but also gives deeper meaning to the bottle, and better reflects the charm of mythological stories.
Project Duration: The project began in May 2022 in Beijing and was completed in July 2022.
Operation Flow: The packaging box adopts a double-door opening method. Different from the traditional forward opening angle, it adopts an oblique 60-degree opening method. After the packaging box is opened, it can stand upright on a flat surface.
Team Members: Original designer：Wu Yao
Illustration designer:Zhang yuchen
Illustration designer:Xie boxing
Graphic designer:Zheng ziyang
Graphic designer:Shi huafeng
Graphic designer:Tan zhen
3D designer:Liao hao