Miok Involucrum Cerevisiae Lactis ab Iris Fan

Opus Miok Involucrum Cerevisiae Lactis a designatore Iris Fan est victor maxime honoratus praemii praestigiosissimi 2024 Praemium A' Design Award Argenteum in Categoria Certaminis Designatio Involucri.

ArgentumInvolucrum· 2024

Miok Involucrum Cerevisiae Lactis

a Iris Fan

Cliens: Miok

Victor praemii Praemium A' Design Award Argenteum in Categoria Involucrum

34,977

Victor Praemii Verificatus

Verifica Statum Praemii pro #155700

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Miok Involucrum Cerevisiae Lactis

Miok est designatio involucri pro cerevisia lactis quae in pyxidibus venditur. Potio lac dulce et acidum cum bullis cerevisiae coniungit, et probiotica cum humili gradu alcoholis continet. Conceptus designationis est mixtio. Circa litteras Miok fluitantes, duae formae liquidae in novam formam confluunt. Sermo visualis audax, dynamicus et laetus est. Signum est elementum principale in pyxide, itaque nota in mercatu facile agnoscitur. Quaeque pyxis 375 millilitra capit. Systema involucri capsas donorum, capsas vecturae et capsas portabiles pro venditionibus interretialibus et in tabernis includit.

Agnitio

De Praemium A' Design Award Argenteum

Miok Involucrum Cerevisiae Lactis victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Miok Involucrum Cerevisiae Lactis opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Miok Involucrum Cerevisiae Lactis creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Miok is a milk beer brand that started in Hangzhou, China, in 2021. It explores the fun of mixing milk and beer, which creates this new combination of sweet and sour milk with tasty beer bubbles. It has abundant probiotics, but low alcohol. As a new kind of beverage brand, Miok wants to be adventurous, creative, and joyful.
Dimensiones et Involucrum: 375mL per can
Notulae: Mixing, Milk Beer, Packaging, Can, Miok
Technologia Productionis: The concept of Miok's brand identity is "Mixing". Around the floating Miok letters, two liquid shapes are mixing into a new shape. The visual means to be bold, dynamic, and joyful to represent the beverage’s unique characteristics. The logo is the main visual element on product packaging, to make this new brand eye-catching and memorable in the market.

Consumers can buy Miok both online and in-store, so the packaging system included gift boxes, shipping box and portable boxes for different usages. The campaign design also included online store design and offline activity design.
Provocatio Designandi: One problem is how to print the vibrant colors on the can as bright as possible. We took a lot of time to communicate with the can factory to make sure the printing is perfect.
Investigatio: The research includes the market and target user research, and competitors' products analyzing. The research result combined both marketing strategy and visual design direction. The goal is to create a design concept that is unique, recognizable and representing the product's spirit.
Inspiratio: The packaging design is inspired by the product's creative spirit. As an innovative beverage, Miok is mixing two very different liquids, milk and beer. Therefor the brand and packaging design took the concept of "Mixing" and expressed in a visual language.
Duratio Operis: The project started in May 2021 in Hang Zhou, China, and finished in March 2022
Cursus Operationis: The project was created from the branding strategy stage, to visual design and product's production. The original flavor of Miok was selling very well on the market, and we created the new lemon flavor Miok later.
Patentes: Copyrights belong to IBEA, 2021
Membra Turmae: Iris Fan
Agnitiones Imaginum: Chinese Logotype Design / Guohao Yuan
Photography & Video / Hejun Zhang
Packaging Execution / Fan Fan
Motion Graphic Editing / Wenhui Gao