Korea Goheung Yuza Wine Involucrum by Jian Sun

Korea Goheung Yuza Wine Involucrum by Jian Sun is a highly esteemed winner of the very prestigious 2024 Praemium A' Design Award Argenteum in Designatio Involucri Competition Category.

ArgentumInvolucrum· 2024

Korea Goheung Yuza Wine Involucrum

by Jian Sun

Client: Sun Design

Praemium A' Design Award Argenteum Winner in Involucrum Category

36,582

Verified Award Winner

Verify Award Status for #156849

View at A' Design Award Press Release Award Badge

Colors

The Design

About Korea Goheung Yuza Wine Involucrum

Vinum nostrum yuzu arte designatum, a fabula Trium Regnorum de Huan Xiong inspiratum, involucrum subtiliter sculptum et pocula pedibus altis ostendit, opulentiam historicam efferens. In capsa ex ligno iuglandino naturae amica conditum, vinum yuzu beneficia valetudinis et electionem elegantem praebet, triginta annos commercii culturalis in Comitatu Gaoxing commemorans.

The Recognition

About the Praemium A' Design Award Argenteum

Korea Goheung Yuza Wine Involucrum victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Korea Goheung Yuza Wine Involucrum opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Korea Goheung Yuza Wine Involucrum creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In commemoration of 30 years of cultural exchange and diplomacy, Gaoxing County unveils a cleverly designed yuzu wine. Inspired by the tales of Huan Xiong from the Three Kingdoms, the packaging and high-footed cups exude history and luxury. The yuzu wine, packaged in an eco-friendly walnut wood box, offers health benefits and a stylish, sustainable choice. As the flagship of Gaoxing County, it embodies regional charm and cultural heritage, appealing to a fashionable audience.
Dimensions & Packaging: W 9mm x D 30mm x H 23mm，Technical features encompass advanced carving technology for the packaging, precision molding techniques for the high-footed cups, and a production process for the yuzu wine that integrates traditional fermentation methods with contemporary quality control measures.
Tags: #Modern Aesthetics#Sustainable Design#Yuzu Wine#Eco-friendly Packaging
Production Technology: The product seamlessly blends traditional craftsmanship with modern technologies, from intricately carved packaging to precision-molded high-footed cups, ensuring a harmonious synthesis of the past and the present.
Design Challenge: The creative journey of intertwining the Three Kingdoms tale of Huan Xiong into a modern product posed a delicate challenge of preserving historical authenticity while infusing contemporary allure. Navigating this balance, from the intricately carved packaging to the high-footed cups, required a fusion of traditional opulence with advanced carving and molding technologies, amplifying the richness of the narrative.
Research: This research explores the harmonious integration of historical narratives and modern aesthetics in the design and production of a culturally rich product, blending traditional craftsmanship with cutting-edge technologies to create a unique and engaging user experience.
Inspiration: Their product is rooted in the legendary tales of the Three Kingdoms, creatively weaving the story of Huan Xiong and animals into a rich cultural narrative. The intricately carved packaging and high-footed cups embody historical opulence, complemented by an eco-friendly walnut wood box. The yuzu wine, with its health benefits and stylish appearance, captures the essence of the story and the region, making it a modern and fashionable choice for consumers.
Project Duration: May June 2021, Korea
Operation Flow: The user experience is designed to be seamless, with an intuitive operation and a streamlined process. Users interact effortlessly with the intricately carved packaging, revealing the historical narrative. The high-footed cups enhance the tactile interaction, combining style with user-friendly design.

The eco-friendly walnut wood box opens easily, showcasing sustainability in both material and functionality. The yuzu wine consumption process is straightforward, with a focus on enhancing the user's enjoyment and appreciation of the product.
Patents: Photographers sun jian
Team Members: Sun Jian
Image Credits: Sun Jian