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Tamausagi Thea in Lagoena ab Hisamichi Kasai

Opus Tamausagi Thea in Lagoena a designatore Hisamichi Kasai est victor maxime honoratus praemii praestigiosissimi 2024 Praemium A' Design Award Argenteum in Categoria Certaminis Designatio Involucri.


ArgentumInvolucrum· 2024

Tamausagi Thea in Lagoena

a Hisamichi Kasai

Cliens: Shunbin inc.

Victor praemii Praemium A' Design Award Argenteum in Categoria Involucrum

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Designum

De Tamausagi Thea in Lagoena

Tamausagi est thea Iaponica in lagoena condita, ex Uji Gyokuro cocta, thea methodo traditionali Uji urbis Kyoto confecta. Lagoena formam simplicem habet, ex wabi-sabi inspiratam, aesthetica Iaponica simplicitatis. Symbolum est lepus qui deum tutelarem Uji duxit. Lagoena noctem lunarem cum nubibus tenuibus depingit, quod ad methodum Gyokuro refertur, qua folia theae a sole obumbrantur. Ornamentum aureum textura aspera et fulgore moderato adhibetur. Lagoena nigra lucem arcet et theam tuetur. Fenestra circularis in capsa symbolum leporis ostendit.

Agnitio

De Praemium A' Design Award Argenteum

Tamausagi Thea in Lagoena victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Tamausagi Thea in Lagoena opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Tamausagi Thea in Lagoena creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares
Tamausagi is a bottled Japanese tea brewed with "Uji Gyokuro," a tea produced using Kyoto's traditional Uji tea manufacturing technique. Japanese tea is often served for free in many restaurants in Kyoto and all over Japan. We developed Tamausagi to provide delicious tea to increase the value of Uji tea and to promote its production.
Dimensiones et Involucrum
Bottle size: Diameter 52mm x Height 196mm
Box size: Width 145mm x Height 242mm x Depth 75mm
Notulae
Tea, Japanese Tea, Green Tea, Uji Gyokuro, Package design
Technologia Productionis
To evoke the prestige and exclusive luxury of Kyoto, we applied special gold designs to the bottle. With a rough texture and subdued gleam, the gold exudes a strong presence. A black bottle, which blocks light, was used to protect the tea's quality. We added a circular window to the packaging to allow the rabbit symbol on the bottle to be seen. Inspired by the Gyokuro cultivation method of shading tea leaves from sunlight, we depict a moonlit night with thin clouds.
Provocatio Designandi
Due to the risk of the bottle falling over during filling at the factory, it was necessary to adjust the shape of the bottle finely. The most challenging task was to balance functionality with art: to have a design that evokes the simplicity of Japan's beauty without impeding the filling process. Additionally, we spent significant time meticulously designing the bottle's visual appeal to ensure that it is beautiful from every angle.
Investigatio
We were conscious of the design to enhance and capitalize on the value of Japanese tea itself, which until now has been offered free of charge. Also, the design aims to create a brand of tea that can be served on special occasions, such as a welcome drink or as a non-alcoholic beverage for those who cannot drink alcohol at an event.
Inspiratio
The bottle has a simple form inspired by Japan's aesthetic of simplicity, known as wabi-sabi. The symbol comes from a rabbit, which guided the guardian god of Uji and looked back to ensure the god was following. The bottle's design, which evokes the image of a moonlit night with thin clouds, represents the Gyokuro tea's cultivation method of shading the leaves from the sun. Traditional Japanese patterns, reminiscent of Uji tea's long history, are incorporated into the clouds' design.
Duratio Operis
This brand was launched in Kyoto, Japan in September 2020.
Cursus Operationis
Simply open the bottle and pour a glass to enjoy Japanese tea of the highest quality. The bottle design, with its rabbit motif, adds an elegant flair to the table, and when poured into a glass, the tea's beautiful, vibrant golden color catches your eye. The design is perfect for a special time with a loved one or as a gift.
Patentes
Trademark: 2023 Kyoto Tea Cooperative
Membra Turmae
Art Director: Hisamichi Kasai
Designer: Hisamichi Kasai
Producer:Nobuyuki Muro
Planner: Rina Yatsugaki
Photographer: Yoshihiro Yamamoto
Agnitiones Imaginum
Shunbin Co., Ltd.

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Bonum Designatum Magna Agnitione Dignum Est

A' Design Award est praemium internationale, a iudicibus collatum, bono designato tributum. Participa in A' Design Award ut occasionem obtineas meritocraticam agnitionem acquirendi, famam, praestigium et publicitatem pro opere tuo. Nomina opus tuum ad A' Design Award et pro pretioso praemio A' Design Prize certa.

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