Inheritance Involucrum Vini Ardentis ab Easyou Design

Opus Inheritance Involucrum Vini Ardentis a designatore Easyou Design est victor maxime honoratus praemii praestigiosissimi 2024 Praemium A' Design Award Argenteum in Categoria Certaminis Designatio Involucri.

ArgentumInvolucrum· 2024

Inheritance Involucrum Vini Ardentis

a Easyou Design

Cliens: Easyou brand design

Victor praemii Praemium A' Design Award Argenteum in Categoria Involucrum

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Victor Praemii Verificatus

Verifica Statum Praemii pro #158092

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Inheritance Involucrum Vini Ardentis

Hereditas est involucri designatio pro vino ardenti Sinensi. Lagoena vitrea formam minimalem habet quae margines rotundos cum basi quadrata coniungit, veterem sententiam referens caelum rotundum esse terramque quadratam. Operculum lagoenae in modum pilei Su Dongpo formatum est et facile prehenditur atque aperitur. Sex picturae narrant historias familiae Trium Su et virtutes cum ea coniunctas. Capsa exterior ex charta densata optimae qualitatis confecta est, caelatura et tegumento UV ornata. Designatio hereditatem culturalem Sinensem emptoribus praebere intendit.

Agnitio

De Praemium A' Design Award Argenteum

Inheritance Involucrum Vini Ardentis victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Inheritance Involucrum Vini Ardentis opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Inheritance Involucrum Vini Ardentis creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Highlighting the cultural heritage and essence of the Three Su's family, our packaging design combines a minimalist bottle design with six unique illustrations, narrating their historical stories. The bottle cap resembles Su Dongpo's iconic hat, while the eaves of the bottle symbolize "heaven is round and the earth is square." This design enhances product recognition, allowing consumers to gain a deeper understanding of Chinese culture.
Dimensiones et Involucrum: Bottle dimensions:95mmx95mmx259mm
Packaging dimensions:125mmx125mmx234mm
Notulae: Packaging design，Liquor packaging design，Glass material packaging，Deluxe box design，Illustration，Su Dongpo image，Three Su‘s culture
Technologia Productionis: Our design emphasizes high-quality materials and advanced techniques. The glass undergoes precise processing to create the eaves shape, balancing round edges and square bottoms to echo "heaven is round and earth is square," maintaining visual texture and transparency. The bottle cap resembles Su Dongpo's hat. The outer box, made of premium cardboard, uses embossing and UV coating for appearance and durability. Advanced molding and printing ensure consistency and quality in production.
Provocatio Designandi: This wine packaging design showcases a profound exploration and meticulous presentation of the Three Sūs culture. Through in-depth research into the history and cultural heritage of the Three Sūs family, its essence is integrated into the packaging design, highlighting not only the product's high quality but also the richness of its cultural connotations. The clever use of illustrations to present six stories representing the core values of the Three Sūs family demonstrates the design team's unique insights and aesthetic pursuits. Through such design, consumers not only taste fine wine but also deeply perceive the charm of the Three Sūs culture. This fusion of traditional culture and modern design is bound to attract more attention and appreciation from consumers.
Investigatio: The research direction for this wine packaging includes exploring the historical origins of the Three Sūs culture, integrating appearance elements, and designing illustrations. By incorporating the historical background and cultural heritage of the Three Sūs family into the packaging design, we aim to showcase both high quality and cultural significance. Through six illustrated stories representing the virtues of "benevolence, righteousness, harmony, filial piety, inheritance, and virtue," we aim to present the rich cultural charm of the Three Sūs culture within the packaging, offering consumers a deeper understanding and appreciation of it.
Inspiratio: The inspiration for the packaging of "Three Sūs' Family Tradition" liquor comes from the rich connotations and historical heritage of the Three Sūs culture. The Three Sūs are a renowned literary family in Chinese cultural history, with their works beloved by many and deeply influential. Therefore, we aim to pay homage to this cultural tradition and carry it forward through our packaging design.
Duratio Operis: The project started in June 2023 in Chengdu and finished in December 2023 in Sichuan Chengdu.
Cursus Operationis: The bottle cap resembling Su Dongpo's hat is easier to grip and open. This design facilitates easy opening. The bottle body transitions from a larger grip at the top to a smaller one at the bottom, transitioning from square to round, ensuring consumers can hold the bottle comfortably and securely without slipping.
Membra Turmae: Creative Director:Aura Lee
Design Director:Ohon
Designer:Hong Qiu
Yongqi Liu
Miln
Chasel