Aquetha Involucrum Vini Sake ab Tacto Inc.

Opus Aquetha Involucrum Vini Sake a designatore Tacto Inc. est victor maxime honoratus praemii praestigiosissimi 2024 Praemium A' Design Award Argenteum in Categoria Certaminis Designatio Involucri.

ArgentumInvolucrum· 2024

Aquetha Involucrum Vini Sake

a Tacto Inc.

Cliens: Tacto Inc

Victor praemii Praemium A' Design Award Argenteum in Categoria Involucrum

32,172

Victor Praemii Verificatus

Verifica Statum Praemii pro #158293

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Aquetha Involucrum Vini Sake

Aquetha est designum involucri et notae mercatoriae pro vino sake Iaponico maturato. Lagoena manu ab artifice vitreario facta est et vi gravitatis formata, quae rotunditatem naturalem praebet quae temporis transitum significat. Forma rotundata etiam maturationem lenem post infusionem sustinet. Pittacia perspicua impressione typographica vacua producuntur ut naturam claram maturationis in temperatura glaciali reddant. Capsa exterior simplex depressionem inter operculum et corpus habet ad seriem temporum maturationis exprimendam. Designum vinum sake maturatum ut opus artis potius quam mercem communem exhibet.

Agnitio

De Praemium A' Design Award Argenteum

Aquetha Involucrum Vini Sake victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Aquetha Involucrum Vini Sake opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Aquetha Involucrum Vini Sake creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Aged sake is a minor genre among Japanese sake, and the design team needed to re-propose it to the world in a way that is not bound by the traditional context of Japanese sake. Therefore, they created a design to position AQUETHA, which is characterized by ice-temperature aging, as the umbrella for the online gallery “Kitamura Sake Exhibition,'' which views aged sake as works of art, and as the first of the works that will be exhibited and sold there. Based on this concept, they planned and developed bottles that are hand-made by artists, and a website that functions as a gallery. The selection of works for the second and subsequent editions is already underway, as they have been well-received by Western liquor fans and young people who were previously unable to approach aged sake.
Dimensiones et Involucrum: Bottle: width 110mm × depths110mm × height150mm
Package: width135mm × depth135mm × height 165mm
Notulae: Packaging, Product Design, Website
Technologia Productionis: Bottles and packaging that do not compromise
on every detail as a “artwork”.
Design team commissioned glass artist Yutaro Kijima to create a bottle that is shaped by the force of gravity and has a natural roundness that gives a sense of the passage of time. Furthermore, in order to make the most of the clear impression that is a characteristic of ice-cold aging, they created transparent labels printed using blank letterpress printing.

The outer box has a simple shape to make the flask-shaped bottle look more attractive. they created a dent on the border between the lid and the main body to express the aging timeline, creating a luxurious feel that incorporates the delicate image of the work.

A website that acts more like a gallery than EC site.
On the website, design team aimed to create a gallery-like space where the consumer could "feel" the work rather than "buying" the product. AQUETHA's greatest feature, the delicacy that matures slowly over time, is expressed through white-based visuals and delicate lines. The spacious design creates a clean, simple and sophisticated image.
Provocatio Designandi: Since the Sake bottle is designed to be handcrafted one by one with glasswork craftsman, it was challenging to make them a perfect size and shape to keep the quality of sake among temperature and moisture. Design team and glass artist had tried so many different shape to test wether the bottle keeps the quality of sake in different atmosphere. They ended up using rounded bottle that helps smooth aging of sake after sake is bottled.
Inspiratio: Design team faced business issue of what can they do to increase the value of aged sake, which is an idle asset in sake breweries across Japan. They found inspiration in paintings, which value of painting varies depending on popularity and the time. The solution was to open an online gallery as a curator to exhibit and sell aged sake, a treasure hidden throughout Japan.
Duratio Operis: 2months, Tokyo, Japan
Cursus Operationis: This tends to be SDGs project because lots of sake brewery have unsold sake that is asleep for a certain period of time (it is perfectly kept to be aged sake). The design team has branded them as Aged Sake to turn unsold sake into a value for brewery and customer, which ultimately prevented from lots of sake become a waste.
Membra Turmae: Creative Director: Hayato Itakura
Strategist/Copy Writer: Takuro Nakajima
Art Director: Kohei Futakuchi
Visual Designer: Kazuya Sakamoto
Agnitiones Imaginum: Photographer: Masato Ishibashi
Glass Artist: Yutaro Kijima