Opus Sinten Involucrum Coffeae a designatore Louis Yiu est victor maxime honoratus praemii praestigiosissimi 2024 Praemium A' Design Award Ferreum in Categoria Certaminis Designatio Involucri.

FerrumInvolucrum· 2024

Sinten Involucrum Coffeae

a Louis Yiu

Cliens: SINTEN Coffee Roastery

Victor praemii Praemium A' Design Award Ferreum in Categoria Involucrum

16,481

Victor Praemii Verificatus

Verifica Statum Praemii pro #158597

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Sinten Involucrum Coffeae

Provocatio huius projecti designationis involucri erat meditari quomodo in involucro praesentare effectum quo Sinten Coffee Roastery gloriatur praebere clientibus saporem recentissimum, aroma granorum coffeae tostorum. Ergo ut nuntium notae perfecte in identitatem visualem integraret, designator inspirationem e legibus naturae per analysim et deconstructionem invenit. Proportiones perfectae quae plene coffeam praestantem adhibent lineis praesentantur, id aspectu gratius efficientes.

Agnitio

De Praemium A' Design Award Ferreum

Sinten Involucrum Coffeae victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Sinten Involucrum Coffeae creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Sinten Involucrum Coffeae ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Sinten Coffee brand is originated in Kaohsiung City, Taiwan. This project is aimed at bringing out the brand’s passionate in bean roastery. Along this direction, a strong colour scheme and minimal layout style are both crucial elements to create uniqueness and reinforce the brand differentiation in the local market.
Dimensiones et Involucrum: Width 105mm × length 105mm × height 130mm
Width 90mm × height 165mm
Width 125mm × height 200mm
Width 135mm × height 265mm
Notulae: Coffee, Drip Coffee, Coffee Beans Packaging, Minimalism, Illustration, Line Graphic, Sinten
Technologia Productionis: One color printing. Material: Moisture-proof zipper bag and paper
Provocatio Designandi: The key creative challenge is to catch consumers’ first attention on the package design from an overwhelming coffee brands. The overall design is based on a minimalism creative approach by applying a clean graphical pattern with an eye-catching orange colour tone which is not often used for a coffee brand.
Investigatio: The new packaging design is to create an unique personality in the market and make the brand looks different from others. Apart from the coffee bean quality, it is also very important for consumers to project a quality of life and an attitude of lifestyle.
Inspiratio: The key image is inspired by the essence of a golden proportion of brewing the best and freshest flavour of coffee that shared by the brand owner.
In the packaging design, the visual embodies such a golden proportion (i.e. 60% green bean quality, 30% roasting technique and 10% brewing craft) in a rhythmic graphic illustration. Each main visual is being shown in different coffee or brewing tools which closely associate with the product itself.
Duratio Operis: The project duration is 2 months and is designed in Taipei.
Cursus Operationis: In terms of colour usage, a vibrant orange colour is selected because of its vitality and the warm vibe/sunny weather that brought by the Kaohsiung city.
As for the overall execution, different coffee devices (e.g. a coffee cup are used on the Drip Coffee packaging) are featured in the key visuals and they are all presented with the graphical pattern with stripes in order to maintain the image consistency in the whole series.
Patentes: Copyrights belongs to Sinten Coffee Roastery
Membra Turmae: Creative Director: Louis Yiu, Motion Graphic Designer: Jason Liu, illustrator: Louis Yiu
Agnitiones Imaginum: A.S.M.D. Creations