T'aom Involucrum Suci Fructuum by Binggrae Design Team

T'aom Involucrum Suci Fructuum by Binggrae Design Team is a highly esteemed winner of the very prestigious 2024 Praemium A' Design Award Aeneum in Designatio Involucri Competition Category.

AesInvolucrum· 2024

T'aom Involucrum Suci Fructuum

by Binggrae Design Team

Client: Binggrae

Praemium A' Design Award Aeneum Winner in Involucrum Category

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Verified Award Winner

Verify Award Status for #158707

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Colors

The Design

About T'aom Involucrum Suci Fructuum

T'aom est involucri designatio creata pro nota suci fructuum refrigerati, quae solis ex ingredientibus naturalibus conficitur. Logotypum notae signis citationis tamquam colore distinctivo utitur, et imagines fructuum recentium in omnibus productis apparent ut universae seriei aspectum unitum praebeant. Involucrum ita consilio factum est ut minus purgamenti generet. Operculum lamella substituit operculum aluminium, et pittacium oecologicum, cum aquam tangit, facile separatur, quod consumentibus ad recyclationem auxilio est. Series T'aom lagenas suci, cartas suci, et fustes glaciati fructuum saporis complectitur.

The Recognition

About the Praemium A' Design Award Aeneum

T'aom Involucrum Suci Fructuum victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur T'aom Involucrum Suci Fructuum rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. T'aom Involucrum Suci Fructuum necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Binggrae T’aom is a premium refrigerated juice brand that keeps the taste of fresh fruit from natural ingredients only. The slogan 'freshly picked from nature' also represents the brand value of T’aom, which aims to provide the fresh taste of fruit. Starting with refrigerated juice, T’aom is now expanding its brand to health-conscious ABC juice, organic juices that can be stored at room temperature, and even fruit-flavored ice cream.
Dimensions & Packaging: 235ml bottle juice size: width 50mm x height 150mm
730ml bottle juice size: width 75mm x height 220mm
120ml carton juice size: width 50mm x height 70mm
icecream bar size: width 70mm x height 210mm
Tags: fruit juice
Production Technology: As we are aware of the global need to pursue eco-friendliness, we have used eco-friendly packaging as part of our brand’s effort to preserve our environment. A strip cap was applied instead of the aluminum lead to minimize waste, and the 'eco-label'; is removed naturally when it comes into contact with water to support recycling efforts of consumers. We are proud to offer a genuine brand that is eco-friendly not only in terms of the fresh taste and visuals, but also the packaging which may be otherwise disregarded.
Inspiration: The brand logo is designed with quotation marks (') as a color point, and the design emphasizes the fresh fruit in all line-ups to naturally and intuitively convey the brand value that seeks the authentic taste of fruit and showcase the unity among all products.
Project Duration: The project started in October 2020 in Seoul and finished in June 2022 in Seoul.
Patents: Copyrights belong to Binggrae Co., Ltd.
Team Members: Hye Jin Park (Art Direction)
Jung Sin Park (Graphic Design)
Soo Min Suk (Graphic Design)
Gi Jun Choi (Graphic Design)
Image Credits: Binggrae