Bedtime Story Involucrum Chocolatae Selectae by Xi Yang

Bedtime Story Involucrum Chocolatae Selectae by Xi Yang is a highly esteemed winner of the very prestigious 2024 Praemium A' Design Award Argenteum in Designatio Involucri Competition Category.

ArgentumInvolucrum· 2024

Bedtime Story Involucrum Chocolatae Selectae

by Xi Yang

Client: Amovo

Praemium A' Design Award Argenteum Winner in Involucrum Category

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Verified Award Winner

Verify Award Status for #159310

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Colors

The Design

About Bedtime Story Involucrum Chocolatae Selectae

Haec est designatio involucri pro serie chocolatarum delicatarum. Imagines in capsa exteriore indicant singularem experientiam gustus cuiusque saporis: sive nitens, sive vivax, sive arcanus et peculiaris. Dissimile plerisque involucrorum chocolatae, quae utuntur formis cibariis perspicuis tamquam elementis visualibus ad saporem producti significandum, haec series exprimit uberes consociationes et mutationes affectuum quas gustus affert per imagines miras cum sensu narrationis.

The Recognition

About the Praemium A' Design Award Argenteum

Bedtime Story Involucrum Chocolatae Selectae victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Bedtime Story Involucrum Chocolatae Selectae opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Bedtime Story Involucrum Chocolatae Selectae creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a packaging design for a gourmet chocolate series. The graphics on the outer box suggest the distinct taste experience of each chocolate flavor—be it shiny, lively, or mysterious and peculiar. Unlike most chocolate packaging, which uses intuitive food patterns as visual elements to represent the product's flavor, this series conveys the rich associations and emotional shifts brought by taste through peculiar graphics with a sense of story.
Dimensions & Packaging: 19X7X4.5CM
Tags: Chocolate, Gourmet Chocolate
Production Technology: The packaging of this series uses special paper with a metallic texture, printing large areas of black patterns, creating a strong visual contrast.
Inspiration: Inspired by bedtime stories from childhood, each story is imaginative, just like every piece of chocolate has its own unique flavor, each piece of chocolate tells a story. Tasting chocolate is like being slowly led into a mysterious realm, where taste memories are awakened and imagination unfolds.
Project Duration: The project started in Beijing in April 2022 and concluded in May 2022. It was launched in the Chinese market in January 2023.

Read the Press Release