Randle Aqua Aerata by Bo Yang is a highly esteemed winner of the very prestigious 2024 Praemium A' Design Award Ferreum in Designatio Involucri Competition Category.

FerrumInvolucrum· 2024

Randle Aqua Aerata

by Bo Yang

Client: Beijing Bofly Design Co.,ltd.

Praemium A' Design Award Ferreum Winner in Involucrum Category

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Verified Award Winner
Verify Award Status for #159337

View at A' Design Award Press Release Award Badge

Colors

The Design

About Randle Aqua Aerata

Inventio ornatus involucrorum homines musica cum instrumentis auditoriis gaudentes repraesentat. Productum sensum iuvenilis modi, sanitatis, ac voluptatis adfert. Psychologiae consumptionis coetuum iuvenum satisfacit. Aqua aerata aciditatem et alcalinitatem corporis librare potest, fines sanitatis consequens. Designatio formae corpora circularia capitaque personarum superponit, aequilibrium exprimens. Inventio Anglica vocabuli Soda, littera A tres reliquas litteras sustinente, actum aequilibrandi refert, quod modo mirabili et visualiter notionem aequilibrii acido-basici communicat.

The Recognition

About the Praemium A' Design Award Ferreum

Randle Aqua Aerata victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Randle Aqua Aerata creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Randle Aqua Aerata ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design creativity represents people enjoying music with headphones. The product brings a sense of youthful fashion, health, and pleasure. It caters to the consumption psychology of young groups. Soda water can balance the body's acidity and alkalinity, achieving health goals. The pattern design overlays the circular bodies and heads of the characters, expressing balance. The English creative for SODA, with the letter
Dimensions & Packaging: 65mm*65mm*120mm
Tags: Soda water packaging design,Can packaging design
Production Technology: Conventional aluminum beverage can
Design Challenge: How to effectively use visuals to express product positioning and characteristics, indeed, I've brainstormed many drafts.
Inspiration: A good packaging should stimulate the imagination of consumers. I hope this packaging can evoke memories of a happy moment for the consumer, such as when I enjoy my favorite drink while listening to music, I feel happy. The creativity stems from this.
Project Duration: The project started in November 2023 in Beijing and finished in February 2024 in Beijing.
Operation Flow: Firstly, the vibrant colors of the packaging immediately catch people's attention. Secondly, creative and storytelling visuals evoke the wonderful experience of drinking this soda. Therefore, this packaging can engage potential buyers both visually and imaginatively.
Team Members: Bo Yang