7Up Destinations Venezuela Munus Primarium: Involucrum Potionis by PepsiCo Design and Innovation

7Up Destinations Venezuela Munus Primarium: Involucrum Potionis by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Praemium A' Design Award Aeneum in Designatio Involucri Competition Category.

AesInvolucrum· 2024

7Up Destinations Venezuela Munus Primarium: Involucrum Potionis

by PepsiCo Design and Innovation

Client: PepsiCo

Praemium A' Design Award Aeneum Winner in Involucrum Category

20,758

Verified Award Winner

Verify Award Status for #159595

View at A' Design Award Press Release Award Badge

Colors

The Design

About 7Up Destinations Venezuela Munus Primarium: Involucrum Potionis

Textus Libri: 7Up Destinationes Venezuela est series latarum vasorum potionis definita numero exemplarium, ad mercatum Americae Latinae creata et in Venezuela vendita. Quattuor vasa quattuor loca pulchra et nota illius terrae repraesentant: Adicora, Los Roques, El Yaque et Canaima. Quaeque forma floram et faunam localem Venezuelae ostendit. Pars anterior cuiusque vasi colorem classicum viridem 7Up servat, ut nota facile agnoscatur. Pars posterior cuiusque vasi caeruleum aquae tropicae colorem pro fundo graphicorum itinere inspiratorum adhibet. Propositum est vinculum affectuosum cum consumptoribus aedificare.

The Recognition

About the Praemium A' Design Award Aeneum

7Up Destinations Venezuela Munus Primarium: Involucrum Potionis victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur 7Up Destinations Venezuela Munus Primarium: Involucrum Potionis rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. 7Up Destinations Venezuela Munus Primarium: Involucrum Potionis necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 7UP® is delivering vacation vibes with their ‘Destinations’ campaign for the LATAM market, available for purchase in Venezuela. Inspired by all the beauty of Venezuela, the Design Team created a series of limited-edition cans aimed to capture the essence of the country by representing four of its most picturesque and iconic destinations: Adicora, Los Roques, El Yaque and Canaima.
Inspiration: Each design in the Destinations series reflects the lushness of the country’s local flora and fauna, as well as the refreshing attitude and taste of 7UP. The graphic composition of each visual harmoniously mixes the design elements and inspires an emotional connection with consumers. The front of the can retains the classic 7UP green for easy brand recognition, while the backside of the can embraces a tropical aqua blue as the backdrop for the travel-inspired graphics.

Read the Press Release