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Lays Dungeons And Dragons Involucrum Cibi by PepsiCo Design and Innovation
Lays Dungeons And Dragons Involucrum Cibi by PepsiCo Design and Innovation
Lays Dungeons And Dragons Involucrum Cibi by PepsiCo Design and Innovation
Lays Dungeons And Dragons Involucrum Cibi by PepsiCo Design and Innovation
Lays Dungeons And Dragons Involucrum Cibi by PepsiCo Design and Innovation

Argentum Involucrum · 2024

Lays Dungeons And Dragons Involucrum Cibi

by PepsiCo Design and Innovation

  • Praemium A' Design Award Argenteum 2024 in Involucrum
  • CLIENT: PepsiCo
  • Estimated Number of Design Views: 34,173
  • Verification code 96CE549C28 · Verify this award
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About Lays Dungeons And Dragons Involucrum Cibi

Lays Dungeons and Dragons est consilium involucri cibarii pro genere segmentorum solani frictorum creatum. Involucrum emissum est una cum pellicula anni MMXXIII Dungeons and Dragons, Honor Among Thieves, atque arca donorum ad auctores famae destinata comitatum est. Consilium mundum fabulosum pelliculae haurit. Figura media huius incepti est The Potato, persona quae in pellicula apparet et etiam solanum verum est. Argumentum fabulam cum solanis coniungit, quae in plus quam centum praediis in Civitatibus Foederatis et Canada coluntur, unde segmenta illa suppeditantur.

About the Praemium A' Design Award Argenteum

Lays Dungeons And Dragons Involucrum Cibi victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Lays Dungeons And Dragons Involucrum Cibi opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Lays Dungeons And Dragons Involucrum Cibi creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Press Kit

Unique Properties
LAY’S® went to the movies with epic new packaging and an influencer kit tie-in for the 2023 blockbuster Dungeons & Dragons: Honor Among Thieves. With flavor as our guide, we rolled the dice and entered the legendary world of Dungeons and Dragons, joining the millions of adventurers ready for a taste of excitement.
Inspiration
The main character in our campaign was “The Potato,” a character in the movie and—yes—an actual potato. After all, every bag of Lay’s Potato Chips in the U.S. is made from our very own chip-perfecting potatoes grown on over 100 farms across the US and a handful in Canada.

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