Argentum Involucrum · 2024
Pepsi Big Football Event LTO Involucrum Potionis
by PepsiCo Design and Innovation
- Praemium A' Design Award Argenteum 2024 in Involucrum
- CLIENT: PepsiCo
- Estimated Number of Design Views: 118,111
- Verification code 41F3011DA2 · Verify this award
Colors
About Pepsi Big Football Event LTO Involucrum Potionis
Pepsi Big Football Event LTO est designatio involucri potionis ad tempus limitatum oblata, creata pro magno certamine pediludii in Qatar anno MMXXII habito. Involucrum photographias verorum fautorum pediludii diversarum nationum ostendit, gaudium vehemens inter certamen sensum exprimens. Filtra picturae imaginibus applicata sunt ut morem faciei pingendae inter fautores revocarent et speciem artificiosam praeberent. Imagines praecipuae et animationes congruentes eandem linguam graphicam extendunt. Consilium est notam mercatoriam cum fautoribus pediludii localibus per tempus eventus coniungere.
About the Praemium A' Design Award Argenteum
Pepsi Big Football Event LTO Involucrum Potionis victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Pepsi Big Football Event LTO Involucrum Potionis opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Pepsi Big Football Event LTO Involucrum Potionis creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.
Press Kit
- Unique Properties
- Wherever there is football, there is Pepsi. The brand wanted to celebrate the “Big Football Event (BFE)” in 2022 i in Qatar - the first time ever hosted by an Arab country - with an unexpected Pepsi twist. The brand wasn’t an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.
- Inspiration
- The Design Team opted to feature football fans themselves on pack, depicting the intense joy felt throughout a match and their insatiable thirst to see their team win. Beginning by shooting photographs of real talents with different nationalities, the Design Team then applied paint filters to nod to the practice of fans face-painting during a match, as well as to give the images an overall artistic look and feel.
