Equia Keto Line Identitas Involucri by Joumana Maalouf is a highly esteemed winner of the very prestigious 2024 Praemium A' Design Award Aeneum in Designatio Involucri Competition Category.
AesInvolucrum· 2024
Equia Keto Line Identitas Involucri
Client: Colorcode Creative Agency
Praemium A' Design Award Aeneum Winner in Involucrum Category
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- Verified Award Winner
- Verify Award Status for #159746
The Design
About Equia Keto Line Identitas Involucri
Linea Equia Keto traditionem cum elegantia moderna coniungit in involucro exquisito floribus amygdali figurisque nitidis ornato, cum detaliis UV maculatis pro tactu luxurioso. Adumbrationes antiqui styli cum formis hodiernis mixtae, virides terrenos, caeruleos tranquillos, aurumque copiosum pro sensu a natura inspirato offerunt. Sacculi iterum claudendi cum incisuris lacerandi et fundamento opaco effectus typographicos singulares sicut UV maculatum permittunt, praesentationem magnificam praebentes. Ex materialibus PET et PE pellucidis confecti, hi sacculi fines opacos nitidosque combinant ut producta in optima conditione conservent.
The Recognition
About the Praemium A' Design Award Aeneum
Equia Keto Line Identitas Involucri victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Equia Keto Line Identitas Involucri rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Equia Keto Line Identitas Involucri necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Introducing a fresh identity for the eQuia Keto line, blending traditional elements with a modern abstract pattern to establish a deeper connection with our audience. Our design seamlessly fuses sketching and abstract styles, incorporating a healthy and natural color palette inspired by almond flowers in a contemporary manner. The inclusion of spot UV adds extra value. The goal is to be user-friendly and stand out in the market.
- Dimensions & Packaging
- ZIPPER READY BAGS PRINTED Material: PET Transparent 12 mic/ PE Transparent 90 mic Matt and shiny, without vacuum and nitrogen flushing properties
- Tags
- brand, packaging, packaging design, Flour package, Artificial sweetener package, creative design.
- Production Technology
- The key elements include a pouch bag design, creating an easy-to-use open zipper bag for closure, tier notches for added functionality, a special printing effect on a matte background, and the incorporation of spot UV detailing.
- Design Challenge
- The project faced two challenges. The initial challenge entailed integrating three languages in alignment with the brand's specifications while preserving a modern appearance. The second challenge was to craft a design that is simple, elegant, and high-end, all while accommodating ample information.
- Research
- The keto design project combines traditional and innovative elements to develop a distinctive product line in the keto market. By conducting thorough market analysis and competitor research, the project identifies opportunities for differentiation. Consumer research guides the design process to align with customer expectations, with a strong emphasis on innovation using modern technologies. The project also explores global markets to tailor the keto line for diverse audiences. The collaborative design process involves prototyping and testing, aiming to create a unique and successful product line that meets current market demands and anticipates future trends.
- Inspiration
- The packaging design seamlessly integrates tradition and modernity, combining vintage sketches with contemporary patterns for Almond Flour, Coconut Flour, Stevia and Erythritol Sweetener. It captures their timeless essence, appealing to both classic and modern sensibilities. Inspired by nature, the design incorporates earthy greens for stability, calming blues for tranquility, and golden sunlight shades for warmth. This palette creates a visually pleasing and sensory experience, connecting consumers with the beauty and balance of the outdoors, fostering a sense of harmony and well-being in their daily lives.
- Project Duration
- The project started on July 15, 2021, and ended on November 5, 2021, in Lebanon.
- Operation Flow
- The design of Keto product revolves around enhancing user experience through simplicity and functionality. The focus is on ease of use, tiered notching, and a seamless zipper bag opening mechanism.
- Patents
- Copyrights belong to Colorcode S.A.R.L #1961998, 2024
- Team Members
- Mrs. Joumana Maalouf: CEO, Brand Consultant & Creative Director
Mr. Balsam Abou Chara: Art director
Mrs. Mariam Tout: Videography and Animation - Image Credits
- Image credits for Shutterstock,
But the illustration is transformed by Colorcode team to be more artistic and customized.
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