Auramithra Involucrum Potus Energetici by Arvin Maleki

Auramithra Involucrum Potus Energetici by Arvin Maleki is a highly esteemed winner of the very prestigious 2024 Praemium A' Design Award Ferreum in Designatio Involucri Competition Category.

FerrumInvolucrum· 2024

Auramithra Involucrum Potus Energetici

by Arvin Maleki

Client: Futuredge Design Studio

Praemium A' Design Award Ferreum Winner in Involucrum Category

15,082

Verified Award Winner

Verify Award Status for #160173

View at A' Design Award Press Release Award Badge

Colors

The Design

About Auramithra Involucrum Potus Energetici

Auramithra tam minimalismum quam intensitatem incarnat. Superficiem cineream obscuram cum textura granulata exhibet, taenia colorata sinuosa ornatam, quae vim latentem repraesentat. Lagena praeterea parvis symbolis atris energiae detaliatis ornatur, inspectionem propiorem invitans. Colores vividi nominis mercatorii valde contrastant cum fundo obscuro, speciem visualem augentes et aequilibrium harmonicum cum aspectu arcano consequentes. Haec designatio perite essentiam Auramithrae exprimit, simplicitatem cum narratione energetica profunda coniungendo.

The Recognition

About the Praemium A' Design Award Ferreum

Auramithra Involucrum Potus Energetici victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Auramithra Involucrum Potus Energetici creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Auramithra Involucrum Potus Energetici ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Auramithra's packaging design stands as a beacon of minimalism and intensity. Utilizing a noisy dark gray backdrop interwoven in a ribbon-like formation, the design symbolizes the latent power within. Small, intricate symbols of energy, rendered in black, adorn the bottle, their subtlety inviting closer inspection. The use of vibrant colors for the brand name creates a striking contrast, enhancing visual appeal while maintaining a harmonious balance with the bottle's dark, enigmatic body.
Dimensions & Packaging: Can 500 ml, Height: 168 mm
Tags: Energy Drink, Power, Minimalism, Aura, Mithra, Ancient Mythology, Modern Design, Colorful Ribbon, Energy Symbols, Power Drink
Production Technology: Employing cutting-edge printing and manufacturing techniques, the design incorporates eco-friendly materials to minimize environmental impact without compromising on durability or aesthetic appeal. The innovative use of color and texture techniques ensures the design's vibrancy and tactile qualities are preserved, encapsulating the essence of Auramithra.
Design Challenge: The paramount challenge was to encapsulate the profound and multifaceted concept of Auramithra in a visually compelling, minimalist design. Striking the perfect balance between simplicity and symbolism, the design transcends conventional packaging to evoke a sense of wonder and empowerment.
Research: The design process was underpinned by an in-depth exploration of ancient mythology, modern design trends, and consumer psychology. This research illuminated the path to creating a packaging design that resonates on a deep, emotional level, offering not just a beverage but an elixir of vitality and inspiration.
Inspiration: Inspired by the dynamic interplay of ancient lore and modern vitality, Auramithra embodies the fusion of "Aura" (breeze, spirit) and "Mithra" (ancient deity of the sun and covenant). This concept seeks to manifest inner energy and radiance, drawing upon the mystical energy of the sun and the ethereal essence of aura to empower and invigorate. The design employs a powerful palette of black and vibrant hues, enveloping the consumer in an experience of power, mystique, and rejuvenation.
Project Duration: The development of the Auramithra Power Drink packaging design was an intricate process that began in early 2023 in Vancouver, evolving into a unique sensory experience by its completion in 2024.
Operation Flow: The design invites interaction through its captivating visual narrative and tactile sensations, promoting a profound engagement with the product. The tactile experience, enhanced by the deliberate placement of textured symbols and a vibrant ribbon, invites users to explore the essence of Auramithra. This design strategy ensures each interaction is an immersive journey into the brand's core values, making the act of consumption an engaging experience that transcends the ordinary.
Image Credits: Image#1: Creator Arvin Maleki, Auramithra, 2024
Image#2: Creator Arvin Maleki, Auramithra, 2024
Image#3: Creator Arvin Maleki, Auramithra, 2024
Image#4: Creator Arvin Maleki, Auramithra, 2024