Fruit Bar Munus Primarium: Involucrum Cibi Levis ab Olha Takhtarova

Opus Fruit Bar Munus Primarium: Involucrum Cibi Levis a designatore Olha Takhtarova est victor maxime honoratus praemii praestigiosissimi 2024 Praemium A' Design Award Ferreum in Categoria Certaminis Designatio Involucri.

FerrumInvolucrum· 2024

Fruit Bar Munus Primarium: Involucrum Cibi Levis

a Olha Takhtarova

Cliens: SOTB and D

Victor praemii Praemium A' Design Award Ferreum in Categoria Involucrum

15,963

Victor Praemii Verificatus

Verifica Statum Praemii pro #160663

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Fruit Bar Munus Primarium: Involucrum Cibi Levis

Textus Libri: Fruit Bar est consilium involucri pro serie tabellarum cibi levis naturalis. Haec cibaria ex nucibus, fructibus et seminibus conficiuntur, sine additamentis artificialibus. Quaeque varietas, inter quas armeniaca, ficus, prunum, palmulae et fructus mixti, in involucro 140 per 130 millimetra dimenso praesentatur. Gradus colorum vividi in purpureo, aurantiaco, viridi, caeruleo et rubro varietates in pluteo distinguunt. Figurae depictae quemque fructum repraesentant vimque et laetitiam exprimunt. Singulare signum pro quoque producto creatum est, ut cognitio celeris adiuvaretur et notae mercatoriae species amica praeberetur.

Agnitio

De Praemium A' Design Award Ferreum

Fruit Bar Munus Primarium: Involucrum Cibi Levis victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Fruit Bar Munus Primarium: Involucrum Cibi Levis creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Fruit Bar Munus Primarium: Involucrum Cibi Levis ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Fruit Bar is a new brand of quick and nutritious snacks. Our products are made exclusively from natural ingredients: nuts, fruits, and seeds. There are no harmful additives, artificial flavor enhancers, dyes, or preservatives in our snacks. The company aims to stand out among other health-oriented snack brands by conveying a sense of joy and utility. It was necessary to express this energy and joy of Fruit Bar through packaging that will be attractive and easily recognizable among other brands.
Dimensiones et Involucrum: Apricot, Figs, Plum, Dates, Multifruit - packing size 140 x 130 mm
Notulae: Snack, Snack bar packaging, Fruit Bar, Illustration, Characters
Technologia Productionis: The characters on the packaging not only give it uniqueness but also fill customers with positivity and energy. They become an integral part of the brand, which aims to convey joy and dynamism to its consumers. For example, the fig character, brightly purple, is boxing and full of energy, while the apricot character, bright orange, is cheerful and into fitness. The plum character loves yoga, and the date character doesn't mind spending all their time in the pool.
Provocatio Designandi: Before starting the development of the Fruit Bar packaging, research was conducted on the target audience, their needs, and preferences. Close competitors and recent packaging design trends were also reviewed. Choosing suitable packaging materials was crucial; it needed to provide protection for the product from external factors and be made from environmentally friendly materials to support the latest eco-friendly trends and demands. A challenge arose in creating a design that was both attractive and informative while providing enough space for necessary product information.
Investigatio: To emphasize the charismatic character of the brand and the attractiveness of the packaging, we used bright and expressive colors that reflect the taste of the product while also distinguishing the range. We employed gradient stretches in purple, bright orange, green, blue, and red hues. Additionally, an individual logo was created for each product, giving it a distinctive and direct style to help consumers easily identify each product line
Inspiratio: Our task was to create a new brand and packaging that would convey authentic taste and modern individuality. Moreover, this new brand should communicate closely and boldly with young people. A bright voluminous logo and illustrations were developed in the form of characters, each of which is associated with a certain fruit. These characters express individuality, positivity, and pure energy, making them attractive and memorable for consumers
Duratio Operis: Poland. The project began in January 2023 and ended in June 2023
Cursus Operationis: The developed packaging design for Fruit Bar interacts with the consumer through several key aspects: Attractiveness: Bright colors, interesting graphic elements, and an appealing packaging design can catch the consumer's attention on the store shelf or in advertisements. Informativeness: The design includes information about the product, such as its ingredients, nutritional value, health benefits, etc., helping the consumer make a purchasing decision. Emotional impact: Characters, colors, and the overall atmosphere of the packaging can evoke specific emotions in the consumer, such as joy, energy, or confidence in choosing the product. Brand recognition: Well-designed packaging can help reinforce brand recognition and create loyalty among consumers.