Extra Melty Upgrade Involucrum Menthae by ShinyBay Design is a highly esteemed winner of the very prestigious 2024 Praemium A' Design Award Aeneum in Designatio Involucri Competition Category.
AesInvolucrum· 2024
Extra Melty Upgrade Involucrum Menthae
Praemium A' Design Award Aeneum Winner in Involucrum Category
- 14,104
- Verified Award Winner
- Verify Award Status for #160786
The Design
About Extra Melty Upgrade Involucrum Menthae
Coetus designatorum circa notionem nivis liquescentis versatus est, quae proprietates producti anxietatem mitigandi symbolizat. Petitum est ut elementa notae mercatoriae cognoscibilia, velut signum EXTRA et lineam curvatam, retinerentur; quare coetus designatorum lineam curvatam visibiliter in cursum scialem evolvit ut scenam construeret ubi figura picta se oblectare posset, thema resonans. Notandum est fructum plus quam indicium saporis praebuisse, sed tabulam nivalem vividam, quae narrationem perfecit. Propositum est ut momentum menthas gustandi experientiam scialem similem in ore simul ac in animis consumptorum afferat.
The Recognition
About the Praemium A' Design Award Aeneum
Extra Melty Upgrade Involucrum Menthae victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Extra Melty Upgrade Involucrum Menthae rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Extra Melty Upgrade Involucrum Menthae necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Our design concept revolved around the idea of 'melting snow', symbolizing the stress-relieving properties of the product.
It was requested to retain recognizable brand elements such as the Extra logo and the swoosh, hence we visually evolved the swoosh into a ski run, creating a scene for the cartoon character to have fun, echoing the theme of melting snow.
You will notice that the fruit plays not only a flavor cue, but also a vivid snowboard that completes the storytelling.
We would imagine that at the moment of tasting the mints, an alpine skiing-like experience will emerge in consumers' mouths and minds. - Tags
- IP integration, Visual assets enhancement, Brand identity, Consumer interaction
- Design Challenge
- We were challenged to interpret the existing brand assets from the abstract 'swoosh' to meaningful and easily echoable elements. We explored different possibilities, taking into account brand personality, consumer preferences and local trends, and worked with the branding team on the final touches.
- Inspiration
- The inspiration came from the insight that modern consumers face increasing stress in their daily lives, which builds up over time like a snowball. The brand aims to be the key to melt these stress, hence the concept of 'melting snow'. The design solution seeks to evoke pleasure and relaxation through playful characters and dynamic visuals, creating a positive consumer experience.
- Project Duration
- 6 months in Shanghai,China
- Image Credits
- ShinyBay Design
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