Opus Extra Melty Upgrade Involucrum Menthae a designatore ShinyBay Design est victor maxime honoratus praemii praestigiosissimi 2024 Praemium A' Design Award Aeneum in Categoria Certaminis Designatio Involucri.
AesInvolucrum· 2024
Extra Melty Upgrade Involucrum Menthae
Victor praemii Praemium A' Design Award Aeneum in Categoria Involucrum
Victor Praemii Verificatus
Verifica Statum Praemii pro #160786Designum
De Extra Melty Upgrade Involucrum Menthae
Coetus designatorum circa notionem nivis liquescentis versatus est, quae proprietates producti anxietatem mitigandi symbolizat. Petitum est ut elementa notae mercatoriae cognoscibilia, velut signum EXTRA et lineam curvatam, retinerentur; quare coetus designatorum lineam curvatam visibiliter in cursum scialem evolvit ut scenam construeret ubi figura picta se oblectare posset, thema resonans. Notandum est fructum plus quam indicium saporis praebuisse, sed tabulam nivalem vividam, quae narrationem perfecit. Propositum est ut momentum menthas gustandi experientiam scialem similem in ore simul ac in animis consumptorum afferat.
Agnitio
De Praemium A' Design Award Aeneum
Extra Melty Upgrade Involucrum Menthae victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Extra Melty Upgrade Involucrum Menthae rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Extra Melty Upgrade Involucrum Menthae necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.
Post Designum
Fasciculus Nuntii
Merita, sodales gregis et singula technica a designatore praebita.
- Proprietates Singulares
- Our design concept revolved around the idea of 'melting snow', symbolizing the stress-relieving properties of the product.
It was requested to retain recognizable brand elements such as the Extra logo and the swoosh, hence we visually evolved the swoosh into a ski run, creating a scene for the cartoon character to have fun, echoing the theme of melting snow.
You will notice that the fruit plays not only a flavor cue, but also a vivid snowboard that completes the storytelling.
We would imagine that at the moment of tasting the mints, an alpine skiing-like experience will emerge in consumers' mouths and minds. - Notulae
- IP integration, Visual assets enhancement, Brand identity, Consumer interaction
- Provocatio Designandi
- We were challenged to interpret the existing brand assets from the abstract 'swoosh' to meaningful and easily echoable elements. We explored different possibilities, taking into account brand personality, consumer preferences and local trends, and worked with the branding team on the final touches.
- Inspiratio
- The inspiration came from the insight that modern consumers face increasing stress in their daily lives, which builds up over time like a snowball. The brand aims to be the key to melt these stress, hence the concept of 'melting snow'. The design solution seeks to evoke pleasure and relaxation through playful characters and dynamic visuals, creating a positive consumer experience.
- Duratio Operis
- 6 months in Shanghai,China
- Agnitiones Imaginum
- ShinyBay Design
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