Jian Shan Jian Shui Involucrum Liquoris ab Jing Chen

Opus Jian Shan Jian Shui Involucrum Liquoris a designatore Jing Chen est victor maxime honoratus praemii praestigiosissimi 2024 Praemium A' Design Award Aureum in Categoria Certaminis Designatio Involucri.

AurumInvolucrum· 2024

Jian Shan Jian Shui Involucrum Liquoris

a Jing Chen

Cliens: Jing Chen

Victor praemii Praemium A' Design Award Aureum in Categoria Involucrum

153,304

Victor Praemii Verificatus

Verifica Statum Praemii pro #160933

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Jian Shan Jian Shui Involucrum Liquoris

Designatio involucri contemporanea non iam tantum functio simplex protectionis mercium est, sed magis eminet in transmissione conceptuum protectionis ambientalis, augendo valorem productorum. Concilium designationis recens indicavit adversus provocationes oecologicas involucra viridia gradatim novam tendentiam fieri, materias biodegradabiles et designationem recyclationis favorari. Praeterea, novitas quoque tendentia industriae est, et conceptus velut accommodatio personalis gradatim fines involucrorum afficiunt.

Agnitio

De Praemium A' Design Award Aureum

Jian Shan Jian Shui Involucrum Liquoris victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Jian Shan Jian Shui Involucrum Liquoris inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Jian Shan Jian Shui Involucrum Liquoris cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: This is a sauce-flavor liquor packaging
Different from other liquor packaging is:
one. the wine bottle shape anthropomorphic, wine box shape skeuomorphic, wine bottle and wine box, the combination of people and things, better in line with the meaning of the project theme
two. the opening structure and opening method are different, and the material is different.
Three. reduce the process and printing, reduce production costs, rational packaging, pay attention to sustainable applications
Dimensiones et Involucrum: Additional note: The body of the wine box does not do printing, the seal material is white touch paper, the text and pattern cold hot red gold and black gold
Notulae: Jian Shan, Jian Shui、Mountain and Water、You wei dao
Technologia Productionis: The bottle body is made of glass material, sprayed with ceramic ink, the text and local pattern in the middle are plated silver, the bottle lid is made of walnut wood combined with wood cork, and the bottle cap is affixed with self-adhesive stickers. The wine box shall be mounted with density fiberboard mounted with dark blue special paper, and the seal of the base shall be scalded with red gold. The lining shall be lined with a light blue velvet sponge and sealed with a self-adhesive sticker. The red part of the sticker shall be cold-pressed.
Provocatio Designandi: The most difficult part of this design is to deal with the relationship between the product and the brand, the relationship between the brand and the wine, the relationship between the product name and the wine, the relationship between the Chinese culture and the wine, and the relationship between the wine and people. Physical production will choose glass materials, compared to ceramic materials, glass materials can be a good expression of detail, while reducing production costs
Investigatio: Research type: Explore the relationship between traditional liquor culture and traditional Chinese culture. The brand has no way, which is in line with the peaceful and moderate way of traditional Chinese culture and the way of harmony between nature and man. Seeing the mountains and the water corresponds to the exchanges between people, the exchanges between countries, and harmony without difference, and the United States and the United States
Research target: Intellectuals and successful people who love traditional Chinese culture, mainly male consumers.
Inspiratio: "Mountain and Water" Baijiu takes the different drinking states of consumers as its creative inspiration. By combining the artistic conception of "mountain is mountain", "mountain is not mountain", and "mountain is still mountain", consumers can gain a deeper understanding of the gains and losses in life through the drinking experiences of "tasting", "tipsy", and "drunk".
Duratio Operis: The project started in Changsha in June 2022, was completed in Changsha in February 2023, and won the Gold Award in the American Muse Packaging category Design in April 2023
Cursus Operationis: Tear the seal, open the package, the bottle stands in the middle of the outer box, like a wise man, sitting in the middle of a leaf boat, the picture is full of Zen, has a good display effect.