Judinstrom Beer Officium Cerevisiae by Olha Takhtarova

Judinstrom Beer Officium Cerevisiae by Olha Takhtarova is a highly esteemed winner of the very prestigious 2024 Praemium A' Design Award Ferreum in Designatio Involucri Competition Category.

FerrumInvolucrum· 2024

Judinstrom Beer Officium Cerevisiae

by Olha Takhtarova

Client: SOTB and D

Praemium A' Design Award Ferreum Winner in Involucrum Category

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Verified Award Winner

Verify Award Status for #160960

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Colors

The Design

About Judinstrom Beer Officium Cerevisiae

Cerevisia Judinstrom est consilium involucri factum pro cervisiaria artificiosa Montreale, in Canada. Involucrum utitur vasculo aluminii solito 473 ml, cum titulo 5 per 8 pollices metiente, arte flexographica impresso. Signa Scandinavica interpretatione moderna praebentur per imagines graphicas planas et litterarum formam lineis rectis et angulis compositam. Color palette caeruleum profundum, griseos colores et album coniungit. Dispositio minimalis nomen mercaturae, genus cerevisiae et vim alcoholicam legibilia servat, dum nucleus visualis communis permittit ut plura genera cerevisiae ordini addantur.

The Recognition

About the Praemium A' Design Award Ferreum

Judinstrom Beer Officium Cerevisiae victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Judinstrom Beer Officium Cerevisiae creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Judinstrom Beer Officium Cerevisiae ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Judinstrom is a small craft brewery located in Montreal, QC Canada. Judinstrom Beer is brewed with respect to Belgian brewing traditions with notes of Ukrainian nature. Light barley, wheat, and caramel malts, along with modern hop varieties, create fruity and hoppy aromas in addition to a bright, balanced sweet, and dense body. Craft brewery Judinstrom produces beer of various styles with additions of spices, fruit purees, and other natural ingredients.
Dimensions & Packaging: Label size 5 x 8 inches.
Tags: Beer Packaging, Scandinavian design, Label, Craft brewery
Production Technology: Standard aluminum can 473 ml, Flexography.
Design Challenge: Working on creating a craft beer brand in a modern Scandinavian style requires careful planning and attention to detail to achieve the desired result. It is necessary to find the right balance between modern design and traditional Scandinavian motifs so that the packaging looks contemporary while still maintaining a connection to the region's cultural heritage. Defining a color palette that conveys characteristic traits of the Scandinavian style, such as coldness and restraint, can be challenging. It is important to coordinate graphic elements with text on the packaging in a way that ensures information is readable and does not detract from the overall visual impression.
Research: The design incorporates deep blue, shades of gray, and white for contrast and highlighting details. This palette creates an atmosphere of coldness and resilience, characteristic of Scandinavia. Illustrations in a flat graphic style are used on the packaging, creating a minimalist design. A font with straight lines and angles is chosen to complement the graphic elements of the packaging. Additionally, information about the brand, beer type, alcohol content, etc., is placed on the packaging in a way that is readable and does not disrupt the overall design.
Inspiration: The Judinstrom brand was created from scratch to enter the Canadian beer market and elevate the status of a local brewery from Montreal. It also sought to cultivate a specific beer consumption culture and introduce consumers to different styles of the beverage. The task included creating a logo, visual elements, and packaging design for craft beer using Scandinavian motifs but in a modern interpretation.
Project Duration: The project started in June 2023 in Montreal, QC Canada and Finished in September 2023
Operation Flow: Over time, 6 more beer styles will be added to the lineup. Therefore, a minimalist design with a unified core was created, which, through changes in details and placement of associative items, will emphasize and intuitively distinguish each beer flavor. The logo serves as the visual foundation for the entire beer lineup, ensuring unity and brand recognition. The design is simple and clean to avoid distracting consumers from the main idea and to create a cohesive look for the beer lineup.