Mahjong Lucky Coffee Munus Principale: Involucrum Coffeae by Wenduan Su is a highly esteemed winner of the very prestigious 2025 Praemium A' Design Award Aeneum in Designatio Involucri Competition Category.
AesInvolucrum· 2025
Mahjong Lucky Coffee Munus Principale: Involucrum Coffeae
by Wenduan Su
Client: Shenzhen Technology Unversity
Praemium A' Design Award Aeneum Winner in Involucrum Category
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- Verified Award Winner
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The Design
About Mahjong Lucky Coffee Munus Principale: Involucrum Coffeae
Textus Libri: Mahjong Lucky Coffee est consilium involucri coffeae, quod ex mahjong, ludo traditionali Sinensi, inspiratum est. Quaeque sacculus unius mensis coffeam continet, quae duabus manibus tesserarum mahjong aequalis est. Una manus tamquam manus vincens disponitur. Altera manus ab emptore perficitur, quia quaelibet portio coffeae tamquam tessera extrahitur, et forma incognita manet donec portio aperitur. Colores audaces aurantiaci et rubri litteraeque iuveniles ad iuvenes consumptores spectant. Duo sapores offeruntur. Involucrum consuetudinem cotidianam in ludum vertit.
The Recognition
About the Praemium A' Design Award Aeneum
Mahjong Lucky Coffee Munus Principale: Involucrum Coffeae victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Mahjong Lucky Coffee Munus Principale: Involucrum Coffeae rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Mahjong Lucky Coffee Munus Principale: Involucrum Coffeae necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- draws inspiration from the Chinese quintessence of Mahjong. The combination of Mahjong and coffee is full of gamification, making the coffee packaging more interesting. Mahjong is becoming more and more popular among young people, so the font design of Mahjong is more youthful, and the color is boldly matched, orange-red - food color. A bag of coffee is exactly one month's supply, which is two hands of cards. One hand of cards is designed to be a good hand in the hope of bringing good luck to the buyer, and the other hand needs to be completed by the buyer through the interactive action of drinking coffee every time, which has the attributes of a blind box. It increases playability and repurchase.
- Dimensions & Packaging
- The test model was completed using 3D printing and origami techniques.
- Tags
- Coffee packaging, mahjong culture，gamification design,Chinese traditional culture
- Production Technology
- Mold Injection，Origami
- Design Challenge
- Mahjong and coffee are combined, and the interactive design of the actions is the same, drawing coffee is the same as drawing a mahjong tile
- Research
- Because mahjong is fun and interesting. In China, mahjong culture is becoming more and more popular among young people. Mahjong culture appears in many aspects of life, and mahjong games are gradually being recognized and loved by people from all over the world. We want to design something for the mahjong culture that everyone loves.
- Inspiration
- Drawing inspiration from the Chinese quintessence of Mahjong, the combination of Mahjong and coffee, full of gamification, makes coffee more interesting
- Project Duration
- Design will start in Shenzhen in December 2023 and will be exhibited in the university exhibition hall
- Operation Flow
- Users drink a cup of coffee every day and draw a portion of coffee, which is very similar to drawing cards in a mahjong game. Each card is full of unknowns. After drinking the coffee, different card patterns can be arranged to win the game, just like winning a mahjong game. And mahjong coffee has two flavors to choose from.
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