Scarlet Panniculi Menstruales by Masoud Najafi Amirkiasar

Scarlet Panniculi Menstruales by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2025 Praemium A' Design Award Argenteum in Designatio Involucri Competition Category.

ArgentumInvolucrum· 2025

Scarlet Panniculi Menstruales

by Masoud Najafi Amirkiasar

Client: Scarlet

Praemium A' Design Award Argenteum Winner in Involucrum Category

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Verified Award Winner
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Colors

The Design

About Scarlet Panniculi Menstruales

Contra incommodum et limitationes quas mulieres tempore menstruorum patiuntur, conceptus involucri panniculorum sanitariorum Scarlet inspiratus est ideis libertatis et levationis, qualitatibus quas productum praebere destinatur. Natura sensum pacis et libertatis praebet quem vita urbana moderna saepe caret. Ad hoc levamen animi capiendum, designatio involucri inspirationem e prospectu naturali haurit et technicis aquarellae mollibus utitur ad has sensationes exprimendas. Eventus est lingua visualis leniens poeticaque quae cum promissione producti solacii et curae concordat.

The Recognition

About the Praemium A' Design Award Argenteum

Scarlet Panniculi Menstruales victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Scarlet Panniculi Menstruales opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Scarlet Panniculi Menstruales creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Watercolor illustration brings a pleasant and relaxing feeling, which can attract the audience and convey this feeling of relaxation among other products on the store shelf. A feeling that they desperately need during periods
Dimensions & Packaging: Width 110 mm x Depth 80mm x Height 96 mm
Tags: Sanitary Pad, Packaging, Design, watercolor, Landscape
Production Technology: The design of this product is a combination of hand and computer illustrations. Printed on the polyethylene packaging film.
Design Challenge: The most challenging part of this project was maintaining a balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to catch the eyes of customers and convey a sense of peace. Also, take the market share in the consumer's shopping basket among the known competitors.
Research: The discovery phase included market and competition analysis. The focus of this study was on the design style and look and feel of existing products by conducting market visits and desktop research.
The conclusion of this study showed that in the design of the packaging of most of the products available in the Iranian market, no attention has been paid to displaying an image that gives the audience a sense of relaxation, and this is a point that can be used and differentiated.
Inspiration: The design shows a sense of liberation, freedom, and peace.
For this, I went to nature and its peace. Showing a landscape of different plains with flowers and trees inspires a pleasant feeling to the audience.
Project Duration: The project started in Istanbul in May 2023 and finished in January 2024. Printed and Published in Iran
Operation Flow: This product is chosen by the buyer because of its pleasant and eye-catching design.
Team Members: Designer and Illustrator: Masoud Najafi
Image Credits: Illustrator: Masoud Najafi