Adam And Eve Involucrum Cibi by Antonia Skaraki is a highly esteemed winner of the very prestigious 2025 Praemium A' Design Award Argenteum in Designatio Involucri Competition Category.
ArgentumInvolucrum· 2025
Adam And Eve Involucrum Cibi
Client: A|S Strategy, Branding & Communication
Praemium A' Design Award Argenteum Winner in Involucrum Category
Verified Award Winner
Verify Award Status for #163788The Design
About Adam And Eve Involucrum Cibi
Involucrum fabulam narrantem, artem, et traditionem mirabiliter coniungit. Inspiratum narratione biblica et Odyssea Homeri, honorem praebet sempitternae traditioni ficuum sole siccandarum. Illustrationes botanicae vetustae sensum explorationis inventionisque evocant, artem et scientiam more commentariorum veterum exploratorum miscentes. Designatio munera naturae et ingenium humanum celebrat, nexum divitem inter historiam, hereditatem, et artem conservationis creans. Hoc involucrum fructum simplicem in fabulam curiositatis, artificii, et traditionis transformat.
The Recognition
About the Praemium A' Design Award Argenteum
Adam And Eve Involucrum Cibi victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Adam And Eve Involucrum Cibi opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Adam And Eve Involucrum Cibi creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Adam and Eve packaging combines storytelling, nature, and art, paying tribute to the ancient tradition of drying figs as first recorded in Homer’s Odyssey. The design features vintage botanical illustrations, evoking a sense of discovery and merging art with science, reminiscent of explorers' and scientists' notebooks. This unique blend of historical narrative, natural elements, and artistic expression sets the packaging apart by honouring both the fruit's ancient history and its timeless preservation.
- Dimensions & Packaging
- Height 370mm x width 190.5mm, rectangle 70mmx92 and composite 120 x 225
- Tags
- Adam and Eve, sundried figs, botanical illustrations, Greek figs, Kalamata figs, nature-inspired packaging, storytelling, vintage notebook
- Production Technology
- Our production technique for the labels used CMYK, screen printing, varnish and slitter rewinder. For the bags B colours Flexo UV was used. The materials used were PP white/permanent and hot foil gold as well as cotton white/S2047N / BG45WH. The special techniques used were varnish, slitter rewinder, laminate and flexo UV. The methodologies were flexo and screen printing.
- Design Challenge
- The main challenge in the Adam and Eve project was to have an idea that would make this product look really different from its vast competition. We achieved this by integrating the detailed aesthetic of Victorian-era scientific notebooks into a modern packaging design.Balancing the intricacy of hand-drawn illustrations with modern production methods posed technical difficulties, as did ensuring the packaging material was both sustainable and visually evocative of the period. Achieving a cohesive blend of vintage art and contemporary functionality was a significant creative hurdle.
- Research
- There was research done by the agency's marketing department about the competition in order to see what kind of packaging exists in the Greek and international markets. The agency also looked into the kind of by-products of sun-dried figs in order to suggest to the client other products they could produce based on the figs. The research was also a design research into the packaging trends of similar products. Everything was conducted by the marketing department of the agency with the goal to differentiate the brand from its competitors in the US market.
- Inspiration
- The Adam and Eve project draws its primary inspiration from Victorian-era scientists' and explorers' notebooks, which were filled with hand-written notes and intricate sketches documenting newly discovered species of flora and fauna. These vintage journals, combining art and science, evoke a sense of discovery and exploration. The packaging design mirrors this tradition, paying homage to the natural world and the historical methods of preserving knowledge and nature’s bounty through detailed illustrations and storytelling.
- Project Duration
- The project started in January and finished in August. It hit the US markets in September.
- Operation Flow
- This is a project with many variants and different operations. There is a doypack with string figs whith a seal that opens, there is a round pack protected by cling film containing crown figs, based of the traditional sun-dried fig Greek pack and there is a glass jar for fig spread which opens like a normal glass container.
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