Colorful Zhangzhou Involucrum Producti Notae Mercatoriae by Yangchao Wu

Colorful Zhangzhou Involucrum Producti Notae Mercatoriae by Yangchao Wu is a highly esteemed winner of the very prestigious 2025 Praemium A' Design Award Argenteum in Designatio Involucri Competition Category.

ArgentumInvolucrum· 2025

Colorful Zhangzhou Involucrum Producti Notae Mercatoriae

by Yangchao Wu

Client: Yangchao Wu

Praemium A' Design Award Argenteum Winner in Involucrum Category

23,653

Verified Award Winner

Verify Award Status for #164285

View at A' Design Award Press Release Award Badge

Colors

The Design

About Colorful Zhangzhou Involucrum Producti Notae Mercatoriae

Zhangzhou Coloratum est systema involucrorum et identitatis pro nota urbana creatum. Designatio complectitur systema identitatis visualis, involucra donorum, spatium experientiae praesentis et suggestum interretiale servitiorum vitae. Color ruber et flos narcissi ut themata principalia adhibentur, ex historia locali, moribus et exemplaribus architecturae hausta. Themata separata pro productis sicut placentis lunaribus, thea et monumentis elaborantur. Unaquaeque capsa metitur 260 mm latitudine, 260 mm profunditate et 140 mm altitudine. Structurae involucrorum novatae tutelam inter transportationem meliorem reddunt, et materiae sustentabiles adhibentur.

The Recognition

About the Praemium A' Design Award Argenteum

Colorful Zhangzhou Involucrum Producti Notae Mercatoriae victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Colorful Zhangzhou Involucrum Producti Notae Mercatoriae opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Colorful Zhangzhou Involucrum Producti Notae Mercatoriae creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Zhangzhou Municipal People's Government takes the lead in and oversees Colorful Zhangzhou, a state-owned city brand that is run by Zhangzhou Culture and Tourism and Health Group, a significant state-owned organization in Zhangzhou. It is one of just two complete categories of city name trademarks that the State Trademark Administration of China has approved.
Dimensions & Packaging: Width 260 mm x Depth 260 mm x Height 140 mm
Tags: Brand identity, Cultural integration, Visual identity system (VIS), Gift packaging, Sustainable packaging, Minimalism, Deconstructive design, Creative themes, Cultural heritage, User experience
Production Technology: The design team develops a series of corresponding themes for different usage scenarios, so that each design is not detached from the brand's own tone and full of unique theatrical tension. The design of this case utilizes innovative packaging structures to provide safer transportation protection while increasing the use of sustainable materials, which will be an important development trend that emphasizes both environmental awareness and commercial needs.
Design Challenge: This type of regional specialty with a relatively large range needs to be quickly captured by consumers by entering the market, which endows it with representative and distinct IPs. It can quickly close the distance with consumers, and on the other hand, it can convey the unique culture of the region through the shaping of IPs. The design of this case conforms to the local cultural characteristics, conforms to contemporary aesthetics, allowing more people to understand the local cuisine culture.
Research: A simple design and pattern can convey the core essence of the brand and product, which will bring a better user experience and stronger brand influence. The deconstructive design concept is subverting traditional aesthetic norms and leading the innovation and transformation of packaging design. It breaks through inherent forms and inertia through innovative and unprecedented design techniques, exploring more creative design expressions, and bringing new possibilities to the brand and industry.
Inspiration: The planning and design of the project is divided into four sections: brand VIS, present, offline experience space, and online life service platform. Beginning with the distinctive temperament of the city, incorporates Zhangzhou history and culture, local customs, architectural style, and other pattern resources. In order to infuse the city with cultural originality, red and the daffodil are chosen as the primary brand theme. Our goal remains to help Zhangzhou achieve rural revitalization.
Project Duration: The project started in March 1, 2023 in China and finished in July 7, 2023 in China.
Operation Flow: Collect information on Zhangzhou's history and culture, geographical features, traditional crafts, and local resources. Develop thematic design plans for different products such as mooncakes, tea, and souvenirs. Create packaging designs that blend local culture with modern aesthetics. Enhance emotional connections between the brand and consumers through storytelling and cultural activities, and promote the dissemination and recognition of local culinary culture.
Team Members: Chief Designer: Yangchao Wu
Image Credits: Main image is Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #2: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #3: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #4: Photographer Answer Culture, Colorful Zhangzhou, 2023.