Grace Flow Protein Boost Involucrum Lagoenae Potus by Jeff Wu

Grace Flow Protein Boost Involucrum Lagoenae Potus by Jeff Wu is a highly esteemed winner of the very prestigious 2025 Praemium A' Design Award Aeneum in Designatio Involucri Competition Category.

AesInvolucrum· 2025

Grace Flow Protein Boost Involucrum Lagoenae Potus

by Jeff Wu

Praemium A' Design Award Aeneum Winner in Involucrum Category

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Verified Award Winner
Verify Award Status for #164480

View at A' Design Award Press Release Award Badge

Colors

The Design

About Grace Flow Protein Boost Involucrum Lagoenae Potus

Grace Flow Protein Boost est designatio involucri lagoenae pro potione functionali proteinis abundante, ad iuvenes exercitii corporis studiosos destinata. Protein liquidum aperiri et statim sumi potest, sine mixtione pulveris proteini necessaria. Elementum visuale principale characterem Sinensem significantem "frigidum" cum nomine mercaturae litteris Latinis coniungit, et duo eosdem ductus scripturae communiter habent. Collum lagoenae in formam ansae figuratum est, et discrimina colorum sapores indicant. Lagoena ex PET per moldationem extensivo-sufflativam facta est, et pellicula thermocontractilis colore metallico totum corpus involvit.

The Recognition

About the Praemium A' Design Award Aeneum

Grace Flow Protein Boost Involucrum Lagoenae Potus victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Grace Flow Protein Boost Involucrum Lagoenae Potus rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Grace Flow Protein Boost Involucrum Lagoenae Potus necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design extracts the brand name, where "cool" is a visual symbol representing the unique brand proposition of youth fashion. The combination of the Chinese character "Cool" and the English brand name "PICKICK" forms the main visual element, with the strokes of "Cool" and the English letter "P" co drawing. The bottle design has added a handle for the neck and color differentiation to enhance taste. The overall neck design of the bottle body has increased its recognizability.
Dimensions & Packaging: 1/2length：186.35mm
surface area：28725mm2
stability angle：18.67°
gravity center：69.4mm
Tags: GraceFlow Protein Boost
Production Technology: Outer bottle: PET, stretch blow molded.
Bottle labeling process: Metal colored heat shrink film, fully wrapped form.
Design Challenge: This is a new brand. How to expand the brand's popularity, how to cater to young fitness people in the packaging, how to make the packaging more attractive and functional, how to make the packaging more social, and how to let consumers share the packaging through the Internet are the problems we need to solve.
So we increase the recognition of packaging through simple opposite sex design, combine products with brand names through symbol design, and increase brand influence.
Research: Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving.
Inspiration: For the product, this is a high protein functional beverage, mainly aimed at young fitness enthusiasts, with a unique and trendy design.
For brands, "Pinku" is a new brand. To highlight the brand name and expand its influence, the design needs to be associated with the brand. Therefore, a design combining the Chinese character "ku" in the brand name with the English brand name was extracted.
Project Duration: The project will start in March 2024, the design will be finalized in July 2024, and the product will be launched in September 2004
Operation Flow: Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving.
Team Members: Jeff Wu
Juan ying Zheng
George Zhang
qiong Wu
chen Li
Image Credits: Design agency:Beijing Perfect Point Design
Design Director：Jeff Wu