Hong Lou Meng Dream Ten Involucrum Liquoris ab Chuan Zhang

Opus Hong Lou Meng Dream Ten Involucrum Liquoris a designatore Chuan Zhang est victor maxime honoratus praemii praestigiosissimi 2025 Praemium A' Design Award Ferreum in Categoria Certaminis Designatio Involucri.

FerrumInvolucrum· 2025

Hong Lou Meng Dream Ten Involucrum Liquoris

a Chuan Zhang

Cliens: Chuan Zhang

Victor praemii Praemium A' Design Award Ferreum in Categoria Involucrum

10,546

Victor Praemii Verificatus

Verifica Statum Praemii pro #164550

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Hong Lou Meng Dream Ten Involucrum Liquoris

Somnium Decimum Aulae Rubrae est designatio involucri luxuriosi pro baijiu, spiritu Sinico traditionali. Umbra lagoenae tectum Horti Magnae Prospectus sequitur, scaenae ex fabula classica Somnium Cubiculi Rubri sumptae. Formae foliorum musae circum lagoenam stratis dispositae sunt, tunicas plicatas in memoriam revocantes. Lagoena ex ceramica fina facta est et opere cloisonné, arte manuali Sinica traditionali, perfecta est. Colores inter se contrarii formam visu claram reddunt. Figura tractationem et apertionem facilem sustinet, et inscriptio clara notitiam producti praebet.

Agnitio

De Praemium A' Design Award Ferreum

Hong Lou Meng Dream Ten Involucrum Liquoris victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Hong Lou Meng Dream Ten Involucrum Liquoris creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Hong Lou Meng Dream Ten Involucrum Liquoris ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: This luxury baijiu packaging draws inspiration from the timeless Chinese masterpiece, Dream of the Red Chamber, which vividly portrays China's cultural heritage, history, and societal landscape. By incorporating iconic elements such as the Grand View Garden and plantain leaf motifs into the design, it evokes fond memories of this literary classic while endowing the bottle with distinctive cultural significance.
Dimensiones et Involucrum: 150*300*115mm
Notulae: Luxury Baijiu Packaging, Inspired by Dream of the Red Chamber, Bottle Shape Inspired by Grand View Garden Roof, Traditional Plantain Leaf Patterns, Cloisonne Enamel Craftsmanship, Contrast Color Design
Technologia Productionis: In terms of colour, traditional high end contrast combinations make the bottle visually more striking. Combining premium ceramic material with cloisonne enamel craftsmanship results in an exceptionally refined package. The ceramic is fine textured and vividly coloured, whereas the cloisonne technique exemplifies the exquisite skills of traditional Chinese handicrafts, lending a sense of nobility and luxury to the bottle.
Provocatio Designandi: The challenge was merging cultural elements from Dream of the Red Chamber with contemporary design techniques to create uniquely appealing packaging. Through meticulously exploring the cultural implications and artistic styles of the novel, classic elements like Grand View Garden architecture and plantain leaf patterns were reinterpreted using modern design methods, achieving a harmonious blend of old and new, expressing the unique character and noble quality of the brand.
Investigatio: This project responds to the demand in the high end baijiu market, where consumers value not only quality and taste but also the cultural connotation, aesthetic value, and uniqueness of packaging. This design addresses these needs by deeply integrating cultural elements from Dream of the Red Chamber, thereby meeting high end positioning and cultural conveyance demands.
Inspiratio: The design embodies classical aesthetics from Dream of the Red Chamber. The bottle silhouette mirrors the roofline of the Grand View Garden, featuring rhythmic lines that resemble an artwork. The plantain leaf patterns are artistically arranged on the bottle, resembling layered skirts, adding grace and vitality. Utilizing cloisonne enamel craftsmanship further showcases Eastern charm exquisitely.
Duratio Operis: Initiated in Chengdu in March 2024 and launched in China in September of the same year.
Cursus Operationis: User experience was at the heart of the design process, ensuring the bottle was ergonomically shaped for easy handling and opening. Clear labelling enhances product information accessibility, while smart packaging design facilitates ease of use and protection.
Membra Turmae: Chuan Zhang