Mountain Sea Rare Treasure Capsa Donaria Nucum ab Wu Yao

Opus Mountain Sea Rare Treasure Capsa Donaria Nucum a designatore Wu Yao est victor maxime honoratus praemii praestigiosissimi 2025 Praemium A' Design Award Argenteum in Categoria Certaminis Designatio Involucri.

ArgentumInvolucrum· 2025

Mountain Sea Rare Treasure Capsa Donaria Nucum

a Wu Yao

Cliens: Beijing Wuyao Cultural and Creative Co. Ltd.

Victor praemii Praemium A' Design Award Argenteum in Categoria Involucrum

24,941

Victor Praemii Verificatus

Verifica Statum Praemii pro #165746

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Mountain Sea Rare Treasure Capsa Donaria Nucum

Thesaurus Rarus Montium Marisque est capsa donaria pretiosa nucibus involutis destinata. Capsa octo vasa metallica continet, quorum unumquodque nuces ex diversa terra vel regione praebet. Picturae in singulis vasis figuram notae mercatoriae cum paesagiis montium et marium more penicilli Sinensis traditi depictis coniungunt. Capsa exterior e charta densa conficitur corio synthetico involuta, cum ansa coriacea in summo et pedibus metallicis auro obductis in angulis. Impressio calida lineis atque calligraphiae formam eminentem tribuit. Sera metallica in latere posita capsam uno simplici gestu aperit.

Agnitio

De Praemium A' Design Award Argenteum

Mountain Sea Rare Treasure Capsa Donaria Nucum victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Mountain Sea Rare Treasure Capsa Donaria Nucum opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Mountain Sea Rare Treasure Capsa Donaria Nucum creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: This gift box combines colors of red, blue, and gold, creating a striking visual impact. It contains eight cans of nuts, each with illustrations that represent both the brand IP and the origin of the nuts. The theme incorporates traditional Chinese brushwork landscape painting, featuring mountainous and oceanic scenes with subtle brand IP characters integrated. The calligraphy, inspired by Clerical Script, while the side pattern design is simplified to enhance the gift box’s refined elegance.
Dimensiones et Involucrum: 130 mm x 430 mm x 430 mm
Notulae: Nut, Gift Box, Packaging Design, Premium Gift Box
Technologia Productionis: The material is made of cardboard as the main body of the gift box, with synthetic leather wrapping and sealing the top, leather handles to increase the delicate sense of touch, corners and details of the box using gold-plated metal feet to prevent the box from being deformed by the impact. The illustration lines and text on the outer box are embossed by hot stamping process, the inner can is made of silver glossy metal, the content is printed on it to realize the frosted glossy texture.
Provocatio Designandi: This project was a high-end program deployed by the brand in the nut segment, complementing the high-end gift boxes that were missing from the product matrix. The brand pursues packaging with visual impact, which should be able to visually express the content of the product. Based on the positioning of the high-end nut gift box, we thought it was key to de-colorize and de-hyphenate, reducing the color of the brand logo itself and making it more unified with the design.
Investigatio: This project perfectly combines the urban landscapes of different regions with brand IP, and through exquisite illustrations and narratives, allows consumers to taste food while also experiencing the customs and traditions of different parts of the world. This gift box not only meets the pursuit of quality by high-end consumer groups, but also creates a unique consumer experience through storytelling packaging design, effectively enhancing the brand's premium ability.
Inspiratio: The inspiration of design is to travel with Three Squirrels. In order to be able to show the high quality of the product and the variety of origins. The outer box is styled with a hand-held vintage suitcase as inspiration. The gift box contains 8 jars of different nuts from different countries or regions, and 8 vignettes have been created to incorporate the brand's IP, Three Squirrels, to represent the high quality nuts brought back by Three Squirrels traveling to different regions.
Duratio Operis: The project started in November 2023 in Beijing and finished in January 2024 in Beijing, was produced in July 2024 and officially on sale in September 2024.
Cursus Operationis: To ensure the integrity of the picture, the box is opened from the side by a metal locking mechanism. There are no extra complicated steps to open the gift box, and the products can be seen neatly arranged directly after opening the box. Due to the large size of the box, a carrying handle is placed on the top of the box for the user's convenience. In order to minimize the burden on the user, the gift box is supported by high quality cardboard to reduce the weight.
Membra Turmae: Design Director: Wu Yao
Illustrator: Zhang Yuchen
Illustrator: Xie Boxing
Graphic Designer: Zheng Ziyang
Graphic Designer: Tan Zhen
Graphic Designer: Tang Wenhu
3D Designer: Liao Hao
Font Designer: Liu Xin