Qishan Saozi Noodles Munus Primarium: Involucrum Laganorum by Huang Yong

Qishan Saozi Noodles Munus Primarium: Involucrum Laganorum by Huang Yong is a highly esteemed winner of the very prestigious 2025 Praemium A' Design Award Aeneum in Designatio Involucri Competition Category.

AesInvolucrum· 2025

Qishan Saozi Noodles Munus Primarium: Involucrum Laganorum

by Huang Yong

Client: Qipinfu

Praemium A' Design Award Aeneum Winner in Involucrum Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Qishan Saozi Noodles Munus Primarium: Involucrum Laganorum

Textus Libri: Laganum Qishan Saozi est consilium involucri pro traditionali laganorum opere ex Qishan, Sinis. Imago phoenicem ostendit ex laganis et vapore formatum, ramum piperis rostro tenentem. Ingredientia varii coloris phoenicem circumdant, ad saporem et longam patrimonii huius cibi significandum. Phoenix etiam fabulam localem revocat cum Dynastia Zhou coniunctam, notam mercatoriam cum cultura regionali coniungens. Involucrum ex alba charta kraft factum est, propter colorem naturalem et simplicem speciem electum. Litterarum formae et signum logotypicum cum bracteatione aurea calida applicantur.

The Recognition

About the Praemium A' Design Award Aeneum

Qishan Saozi Noodles Munus Primarium: Involucrum Laganorum victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Qishan Saozi Noodles Munus Primarium: Involucrum Laganorum rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Qishan Saozi Noodles Munus Primarium: Involucrum Laganorum necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The sauerkraut noodles transform into a gorgeous phoenix, flapping its wings from the steam and dancing lightly on the top of the taste buds. The phoenix holds a pepper branch in its beak, symbolizing the unique flavor and long heritage of Qishan sauerkraut noodles. The colorful ingredients surround its body, painting a delicate and exquisite picture.
Dimensions & Packaging: 14mmx38mmx200mm
Tags: Qipinfu, Saozi noodles, Qishan Saozi noodles
Production Technology: The packaging of this product uses high-quality white kraft paper as the main material, which not only reflects the concept of environmental protection, but also demonstrates a simple yet elegant style. With its natural color and delicate touch, white kraft paper adds a touch of simplicity and purity to the product, allowing people to feel the brand's dedication and sincerity at a glance.
Design Challenge: The packaging has undergone many revisions and adjustments in the style of illustrations, striving to accurately capture the unique charm and cultural connotation of sauerkraut noodles. Through meticulous brushwork, the ingredients of sauerkraut noodles have been refined and perfected, and each ingredient is lifelike, as if it can jump out of the paper, making people salivate. At the same time, the packaging also cleverly incorporates the allusion of Fengming Qishan and the phoenix element, which not only highlights the historical depth and cultural heritage of the brand, but also makes sauerkraut noodles a cultural messenger that connects the past and the present and conveys auspiciousness.
Research: This packaging incorporates the traditional allusions of Fengming Qishan into the brand narrative, giving the sauerkraut noodles a profound historical and cultural heritage. The study also deeply analyzed the innovative practices of brand packaging design, especially the ingenious combination of white kraft paper and hot stamping red gold technology, which not only enhances the visual beauty, but also highlights the dignity and uniqueness of the brand. This study provides a new perspective and inspiration for the inheritance of sauerkraut noodle culture and brand development.
Inspiration: Since ancient times, the sound of phoenixes in Qishan symbolizes the prosperity of the Zhou Dynasty, implying the benevolent rule of King Wen and the reunification of the world. This allusion is integrated into the brand story of Saozi Noodles, giving it far-reaching significance. Saozi Noodles, known as the "Soul of Qishan", is not only a feast for taste buds, but also a display of Qishan culture.
Project Duration: Xi'an, China
Operation Flow: The packaging combines the phoenix element, giving the sauerkraut noodles a new lease of life, becoming a messenger that connects the past and the present and conveys auspiciousness. Each bowl of noodles carries historical blessings and cultural heritage. The packaging uses white kraft paper, and the fonts and logos are carefully crafted with hot-stamping gold technology, like bright stars, which not only enhances the visual effect, but also highlights the brand's noble and uniqueness. The luxurious charm shows the brand's unremitting pursuit of quality and details.
Team Members: Huang Yong
Image Credits: Illustrator/Hu Yunfeng