Threegun Designatio Involucri ab E2W Studio

Opus Threegun Designatio Involucri a designatore E2W Studio est victor maxime honoratus praemii praestigiosissimi 2025 Praemium A' Design Award Aeneum in Categoria Certaminis Designatio Involucri.

AesInvolucrum· 2025

Threegun Designatio Involucri

a E2W Studio

Cliens: E2W Studio

Victor praemii Praemium A' Design Award Aeneum in Categoria Involucrum

11,154

Victor Praemii Verificatus

Verifica Statum Praemii pro #167210

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Threegun Designatio Involucri

Ab eius constitutione, Threegun constanter colorem rubrum, qui in traditione Sinica alte radicatus est, tamquam elementum centrale identitatis suae visualis adhibuit. Color ruber unum ex patrimoniis essentialibus habetur quae in systemate visuali marcae retinenda sunt. Usus systematicus reticulatorum systematum in involucris dispositionem unificat. Quod ad fundamentum involucri attinet, designatores characterem Tres moderne in designationem ornamenti integraverunt. Hoc motivum patrimonium visualis principale pro Threegun factum est, et in subsequenti eorum designatione visuali partes significantes agere pergit.

Agnitio

De Praemium A' Design Award Aeneum

Threegun Designatio Involucri victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Threegun Designatio Involucri rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Threegun Designatio Involucri necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: As a Chinese underwear brand established in 1937, Threegun has various products. Consequently, the most challenging aspect of this project lies in distinguishing and unifying these products. Instead of utilizing patterns and icons, designer have opted for the use of Chinese characters. The selected font is Kaiti, which has a strong sense of humanism and aligns perfectly with Threegun's humanistic culture.
Dimensiones et Involucrum: Width 58mm x Depth 134mm x Height 255mm
Notulae: Humanity, Classic elegance, Modern oriental aesthetics, Warmth, Brand identity
Technologia Productionis: In terms of appearance, we have extracted the specifications and names of the products into Chinese characters as the core identification elements of the symbol. The condensed Chinese characters enable consumers to establish recognition of products and make it easier for them to remember the brand.
Provocatio Designandi: It is difficult to see any direct relationship between design and cost in this project, but the sorting and classification system hidden behind the scenes is the key to reducing costs. THREEGUN has developed a wide range of products over 80 years of brand history, with many different specifications under each product line. The design system that clarifies these product lines and specifications is the key to significant cost savings behind the scenes.
Investigatio: In the Chinese market, especially in the underwear category, using Chinese characters as brand identity and functional identity is the first of its kind, especially when we have cleverly integrated them into a cohesive visual language, which is an area that other brands have yet to venture into.
Inspiratio: As a time-honored brand in China, Threegun selected Chinese characters to convey warm and humanistic feelings. As a national brand, using Chinese characters is a better way to communicate with consumers and to form brand recognition.
Duratio Operis: The project was completed in 2024.
Cursus Operationis: More importantly, it helps the brand review systematically, enabling them to plan their product lines and strategic planning more effectively.
Agnitiones Imaginum: Floating Stop