Aurum Involucrum · 2025
Mountain Dew Hard Dew 2024 Involucrum Potionis Alcoholicae
by PepsiCo Design and Innovation
- Praemium A' Design Award Aureum 2025 in Involucrum
- Estimated Number of Design Views: 4,247,344
- Verification code 4000EFF4AE · Verify this award
Colors
About Mountain Dew Hard Dew 2024 Involucrum Potionis Alcoholicae
Hard Dew 2024 est designatio involucri pro potione alcoholica statim bibenda, consumptoribus adultis destinata. Designatio vim ac vigorem notae Mountain Dew in formam adultis accommodatam extendit. Versio Civitatum Foederatarum artem picturarum cutis birotariorum imitatur. Versio Asiae et Pacifici eandem notionem per draconem explicat, quod aliud argumentum picturis cutis commune est. Draco caeruleo splendido et viridi micanti colore depingitur, ut vasculo indoles audax et vivida detur. Involucrum eo consilio factum est, ut habitum notae familiarem potatoribus adultis exhibeat.
About the Praemium A' Design Award Aureum
Mountain Dew Hard Dew 2024 Involucrum Potionis Alcoholicae victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Mountain Dew Hard Dew 2024 Involucrum Potionis Alcoholicae inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Mountain Dew Hard Dew 2024 Involucrum Potionis Alcoholicae cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.
Press Kit
- Unique Properties
- The Mountain Dew faithful around the world like to live it up every day and every night. For passionate Dew drinkers with a taste for fun, we redefined the meaning of “Do the Dew” by giving adults the chance to say hard yes to HARD DEW.
- Inspiration
- Channeling the iconic MTN DEW energy, we set our sights on a new adult-oriented avatar that could extend the attitude to HARD DEW. The lively U.S. design took inspiration from biker tattoos — a jumping-off point for the Asia-Pacific design, which landed on another popular tattoo design: dragons. In bright blue and glimmering green, the fierce, fantastical creature helped add some fire to the new ready-to-drink alcoholic beverage.
