Opus Moutai Shengyue Flying Fairy Involucrum Vini Spirituosi a designatore Ying Song Brand Design Shenzhen Co, Ltd est victor maxime honoratus praemii praestigiosissimi 2025 Praemium A' Design Award Aureum in Categoria Certaminis Designatio Involucri.

AurumInvolucrum· 2025

Moutai Shengyue Flying Fairy Involucrum Vini Spirituosi

a Ying Song Brand Design Shenzhen Co, Ltd

Cliens: Kweichow Moutai Co.,Ltd.

Victor praemii Praemium A' Design Award Aureum in Categoria Involucrum

134,870

Victor Praemii Verificatus

Verifica Statum Praemii pro #169249

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Moutai Shengyue Flying Fairy Involucrum Vini Spirituosi

Moutai Shengyue Flying Fairy est involucri designatio pro vino spirituoso Sinensi baijiu appellato. Designatio figuras Nympharum Volantium in picturis muralibus Dunhuangensibus depictarum imitatur, praesertim deum musicae in Spelunca CDI Cryptarum Mogao, qui instrumentum sheng gestu venusto tenens ostenditur. Color principalis est velum coccineum, color Sinensis traditionalis, et ornamentum operculi metallici lagoenae arte vitri metallici traditionali confectum est. Capsa a latere dextro aperitur et intus structuram nubium duplici strato ornatam continet. Copia haec centum quadraginta per centum quinque per ducenta octoginta millimetra metitur atque charta, ceramica et metallo utitur.

Agnitio

De Praemium A' Design Award Aureum

Moutai Shengyue Flying Fairy Involucrum Vini Spirituosi victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Moutai Shengyue Flying Fairy Involucrum Vini Spirituosi inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Moutai Shengyue Flying Fairy Involucrum Vini Spirituosi cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The brand logo is from Flying Fairy pattern in the Dunhuang murals, and the design also adopts the image of music god in Cave 401 of Dunhuang Mogao Grottoes. This Flying Fairy holds the sheng with hands, with a graceful posture and a sense of agility. The bottle cap pattern also comes from the same cave, use traditional enamel technique. The main color Crimson yarn, is also a traditional Chinese color. The design depicts the elegant, luxurious and ethereal posture of the Sui Dynasty.
Dimensiones et Involucrum: A box and a bottle / 140 mm*105 mm*280 mm / Paper, ceramics, metals/
Notulae: Chinese Baijiu packaging, packaging design, Flying Fairy, Dunhuang frescoes, Enamel
Technologia Productionis: We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the Flying Fairy in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
Provocatio Designandi: How to perfectly present the Flying Fairy element in Dunhuang murals on packaging, and how to visually present the Flying Fairy flying out of Dunhuang murals. It is the hardest to express.
Investigatio: Type of Research: Baijiu packaging, Research Objectives : promote project sales, Methodology: design a new project, data collection: start from customers' purchase preferences, Tools Used: design software, effect: the project is successfully launched, and sales are very good.
Inspiratio: The idea from the Flying Fairy image in Dunhuang murals. There is a music god in Cave 401 of Mogao Grottoes, with a beautiful posture and flowing ribbons, perfectly matching the brand image. The pattern on the bottle cap also comes from the same cave. And we also adopted the traditional mural style hand drawn style in the illustrations of this design.
The 2 layered cloud pattern structure inside the box want to give consumers a visual impact of the Flying Fairy flying out of Dunhuang murals.
Duratio Operis: The project started in Shenzhen in October 2023, was completed in December 2024, and was launched for sale in China on January 5, 2025.
Cursus Operationis: The box is opened from the right side, and the bottle is opened from the top metal cap
Membra Turmae: Shuo Yu
Yingsong Chen
Wenbing Cheng
longKun Zou
Huandi Li
Agnitiones Imaginum: Image #1: Creator Yingsong Chen, 2024
Image #2: Creator Yingsong Chen, 2024
Image #3: Creator Yingsong Chen, 2024
Image #4: Creator Yingsong Chen, 2024
Image #5: Creator Yingsong Chen, 2024