Fenvee Essence Munus Primarium: Involucrum Odoramenti by Xian Yan

Fenvee Essence Munus Primarium: Involucrum Odoramenti by Xian Yan is a highly esteemed winner of the very prestigious 2025 Praemium A' Design Award Ferreum in Designatio Involucri Competition Category.

FerrumInvolucrum· 2025

Fenvee Essence Munus Primarium: Involucrum Odoramenti

by Xian Yan

Client: Shanghai University of Engineering Science

Praemium A' Design Award Ferreum Winner in Involucrum Category

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Verified Award Winner
Verify Award Status for #169915

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fenvee Essence Munus Primarium: Involucrum Odoramenti

Textus Libri: Fenvee Essence est consilium involucri odoramenti a formis clathratis fenestrarum Sinensium traditionalium inspiratum. Involucrum 55 mm latitudine, 55 mm profunditate et 170 mm altitudine metitur. Charta texturata adhibetur, et structura minimalis quantitatem atramenti et glutinis necessariam coercet. Impressio et caelatura subtiles particulas illustrant et lusum lucis et umbrae creant qui, involucro moto, variatur. Mechanismus apertionis lenis experientiam tactilem sustinet. Consilium hereditatem culturalem cum materiis sustinendis coniungit.

The Recognition

About the Praemium A' Design Award Ferreum

Fenvee Essence Munus Primarium: Involucrum Odoramenti victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Fenvee Essence Munus Primarium: Involucrum Odoramenti creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Fenvee Essence Munus Primarium: Involucrum Odoramenti ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This fragrance packaging blends traditional Chinese elements with modern design, inspired by architectural lattice patterns. It symbolizes natural harmony through light and shadow, reflecting the fragrance’s flow. Eco-friendly materials minimize ink and glue, enhancing sustainability and tactile elegance, while the minimalist structure embodies the brand's commitment to cultural heritage and eco-conscious luxury.
Dimensions & Packaging: Packaging dimensions: Width 55 mm x Depth 55 mm x Height 170 mm. The design is compact yet elegant, with a premium feel achieved through the careful selection of materials and textures. The packaging includes a unique opening mechanism that further enhances the tactile experience, while the eco-friendly materials ensure that the packaging is both durable and sustainable.
Tags: Fragrance Packaging, Eco-friendly Design, Sustainable Materials, Chinese Aesthetics, Traditional Elements, Luxury Packaging, Premium Experience, Cultural Heritage, Minimalist Design, Elegant Packaging.
Production Technology: The design integrates sustainable materials such as textured paper, carefully selected to enrich both the tactile and visual experience. A minimalist approach ensures that the use of ink and glue is minimized, while the combination of traditional aesthetics with modern techniques creates a premium and eco-friendly product. Advanced printing and embossing techniques were employed to highlight the intricate details and create the play of light and shadow.
Design Challenge: The main challenge was to blend traditional Chinese aesthetics with modern design principles while maintaining sustainability. The project required balancing intricate cultural symbols with a minimalist approach, ensuring that the packaging was both visually compelling and eco-friendly. Overcoming the constraints of using sustainable materials without sacrificing luxury or tactile quality posed a significant creative and technical challenge.
Research: The research aimed to explore how traditional Chinese design elements could be integrated into modern luxury packaging while emphasizing sustainability. The methodology involved examining historical Chinese aesthetics, current design trends, and consumer preferences for eco-friendly packaging. Data was collected through market research, materials testing, and expert interviews. The findings highlight the importance of creating packaging that not only reflects cultural heritage but also aligns with modern consumers' values of sustainability and luxury.
Inspiration: The design draws inspiration from the rich cultural heritage of Chinese architecture, particularly the intricate patterns of window lattices. This symbolic element captures the idea of natural harmony and the flow of fragrance. The use of sustainable materials reflects a modern desire to balance elegance with eco-consciousness, resulting in a packaging solution that aligns with the brand’s values of luxury, sustainability, and cultural depth.
Project Duration: The project started in April 2024 in Shanghai and finished in January 2025 in Shanghai.
Operation Flow: The packaging offers a seamless user experience with a smooth and intuitive opening mechanism, reflecting the brand’s high standards of design. The interplay of light and shadow is activated through the natural movements of the consumer, enhancing the sensory appeal and drawing attention to the fragrance’s essence. The design ensures that each interaction feels sophisticated and harmonious, enhancing the overall product experience.