Marlenka Involucrum by David Kantor is a highly esteemed winner of the very prestigious 2025 Praemium A' Design Award Aeneum in Designatio Involucri Competition Category.

AesInvolucrum· 2025

Marlenka Involucrum

by David Kantor

Client: Marlenka International s.r.o.

Praemium A' Design Award Aeneum Winner in Involucrum Category

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Verified Award Winner
Verify Award Status for #170016

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Colors

The Design

About Marlenka Involucrum

Renovatio involucri Marlenka in conformatione munda distinctaque fundatur, quae praesentiam validam in repositorio distinctionemque manifestam per totam seriem productorum assecurat. Systema involucri destinatum est ad placentas variaque dulciaria ex melle confecta accommodanda, via ordinata utens ad sapores, formas, et magnitudines distinguendas. Aesthetica visualis praestans attractionem producti auget, dum materiae innovativae technologiaequae typographicae provectae qualitatem eximiam praestant. Conformatio exculta non solum experientiam emptoris elevat, sed etiam identitatem notae Marlenka et positionem in mercatu confirmat.

The Recognition

About the Praemium A' Design Award Aeneum

Marlenka Involucrum victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Marlenka Involucrum rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Marlenka Involucrum necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project for Marlenka's honey cake packaging redesign focuses on a clean, strong design that ensures clear differentiation on shelves and within the product range. The packaging covers a variety of cakes and honey desserts with a system to distinguish flavors, types, and sizes. High-quality visual enhances the product's appeal, while innovative materials and precise printing technologies guarantee excellent results. The design supports Marlenka's brand.
Dimensions & Packaging: The portfolio includes a variety of products in different sizes, made from high-quality cardboard and paperboard for durability up to nine months. Printed in five to six colors, each piece features three layers of special coating for a refined matte finish. Elegant embossing enhances every product, while select items are accented with luxurious gold foil stamping, adding a sophisticated touch and emphasizing their premium quality.
Tags: marlenka, redesign, packaging,
Production Technology: A special photographic technique called "stacking" was used for the visuals, where multiple shots are layered to achieve outstanding sharpness and detail. In total, over 2,000 photographs were meticulously captured and gradually combined to create the final high-quality images.
Design Challenge: Differentiating from competitors was one of the key challenges, as many imitators and plagiarists of the original design were found (even today). A significant departure from other brands was essential. Additionally, the packaging needed "cleaning" from distracting elements using modern typography.
Research: The market research focused on identifying current packaging design trends across markets and benchmarking against leading global brands in the sweets sector. We assessed consumer reactions to existing packaging using heat maps, which were later applied to test the new packaging's functionality. Previous design has always been top-tier, but with evolving aesthetic standards, we needed to innovate. The goal was to unify and update the visual style, ensuring consistency across packaging and communication channels.
Inspiration: The project was inspired by the increasing demands in the packaging industry, focusing on innovative design solutions that merge modern technologies with practical user needs. Our goal was to create a design that is both functional and visually appealing, drawing inspiration from global trends and successful packaging implementations. As the packaging no longer met modern aesthetic standards and competitors began replicating design elements, we decided to completely reinvent the visual style, unify it, and enhance communication across all channels, including licensed products.
Project Duration: The project started in July 2023 and finished in February 2025. The project took place in Czech Republic.
Operation Flow: The key visual, centrally positioned, is designed to be easily modifiable and adaptable to various formats and products. At the same time, the different elements are clearly distinguishable by their descriptors. This ensures a strong brand block, maintaining consistency across all materials.
Team Members: David Kantor
Radek Vysocký
Vojtěch Halamíček
Image Credits: David Kantor
Petr Vaněk