Guijiu 20 Involucrum Spirituum Distillatorum ab Liandong Zhang and Xueqian Zhang

Opus Guijiu 20 Involucrum Spirituum Distillatorum a designatore Liandong Zhang and Xueqian Zhang est victor maxime honoratus praemii praestigiosissimi 2025 Praemium A' Design Award Aureum in Categoria Certaminis Designatio Involucri.

AurumInvolucrum· 2025

Guijiu 20 Involucrum Spirituum Distillatorum

a Liandong Zhang and Xueqian Zhang

Cliens: Guizhou Guijiu Group Co., Ltd

Victor praemii Praemium A' Design Award Aureum in Categoria Involucrum

137,586

Victor Praemii Verificatus

Verifica Statum Praemii pro #170686

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Guijiu 20 Involucrum Spirituum Distillatorum

Guijiu 20 est involucrum spiritus Sinensis baijiu appellati. Lagoena summitatem rotundam cum corpore quadrato coniungit, forma quae notionibus traditis concordiae adnectitur. Ornamenta anaglypta papilionum, phoenicum, avium et piscium ex figuris traditis gentium in provincia Guizhou Sinarum degentium hausta sunt. Lineae anulorum annuorum et lineae terrassarum ad maturationem et ad regionis situm spectant. Lagoena ex vitro summae perspicuitatis cum operculo metallico facta est, et tractatio superficiei vitro texturam ceramicae similem minore sumptu praebet. Corpus quadratum etiam prehensionem meliorem reddit.

Agnitio

De Praemium A' Design Award Aureum

Guijiu 20 Involucrum Spirituum Distillatorum victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Guijiu 20 Involucrum Spirituum Distillatorum inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Guijiu 20 Involucrum Spirituum Distillatorum cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Adopting the bottle shape of heaven round and earth square, it creates a unique visual identity. The combination of the annual rings and the lines of local terraces to express the concept of vintage and regional cultural characteristics, and highlights the brand's quality connotation of nobility, scarcity and excellence. The bottle pattern adopts the traditional patterns of local ethnic minorities, which not only shows the modern design aesthetics, but also conveys the deep humanistic emotions.
Dimensiones et Involucrum: box：140*110*275mm
bottle：115*62*223mm
Notulae: Soft Jiang-flavour Chinese spirits, Real vintage, Guijiu 20
Technologia Productionis: Combined with traditional totems and modern craftsmanship, it reflects a dual pursuit of quality and culture by the brand. The bottle is made of high-transparency glass with a metallic cap, highlighting the high-end texture. The pattern of the bottle is composed of butterflies, phoenixes, birds, fish and other auspicious totems, which are shown in three-dimensional relief, symbolizing good luck and prosperity, and a year's supply of surplus. The label design integrates Guizhou's national landscape culture, with multi-colored blocks to show the regional characteristics, and integrates the brand's genes to convey the unique positioning of soft jiang-flavour. The square and round shape of the bottle symbolizes harmony and perfection, while the annual ring element highlights the sense of vintage, reinforcing the value attributes of the product as an aged liquor.
Provocatio Designandi: The first challenge is that the similar products of this brand choose traditional shape of cylindrical bottles for older products, which has become a representative in consumers' mind, and blue is also a color rarely used for similar liquor products, so it is a challenge to establish a new product image against the traditional market and consumer cognition. The second challenge is the use of the bottle material, through a breakthrough technology of surface treatment to make the glass bottle with ceramic noble texture, and greatly reduces the cost of the bottle.
Investigatio: In the Chinese baijiu market, jiang-flavour Chinese spirits products usually adopt cylinder-shaped bottles and brown color tones for market acceptance. The question is how to break the prejudice against traditional products and better convey the region and folk culture of the region.
Inspiratio: Motivated by the unique human spirit and natural landscape of Guizhou, China. Through refining the traditional patterns and natural symbols of local ethnic minorities. It creates a baijiu product with brand characteristics and deep integration of local culture. It adopts the annual rings and the lines of local terraces to express the concept of vintage and regional cultural characteristics clearly.
Duratio Operis: The project launched in February 2021 and release to market in June 2024
Cursus Operationis: Helping consumers find the ideal product was the key challenge in this project. The unique square shape of the bottle gives consumers a sense of grip that is unlike any other product of its kind, while the distinctive color and shape also make it easy for consumers to identify and pick up the product.
Membra Turmae: Liandong Zhang
Xueqian Zhang
Ru Li
Dongyan Ruan
Yunlei Zhou
Agnitiones Imaginum: Guizhou Guijiu Group Co., Ltd