Aurum Involucrum · 2025
Kweichow Moutai Involucrum Spirituum Distillatorum
- Praemium A' Design Award Aureum 2025 in Involucrum
- CLIENT: Moutai Industrial Design Center
- Estimated Number of Design Views: 179,389
- Verification code E4FE2222C1 · Verify this award
Colors
About Kweichow Moutai Involucrum Spirituum Distillatorum
Kweichow Moutai est designatio involucri pro spiritu Sinensi in Iaponia vendito. Forma lagoenae ex classica lagoena Moutai ducitur, coloresque et indolem porcellanae Fornacis Ru assumit, quae a dynastia Tang orta est. Calligraphia in involucro ex carmine poetae Iaponici Principis Nagaya provenit, tempore dynastiae Tang scripto. Eadem sententia in subsidiis auxiliaribus apparuit, quae ex Iaponia ad urbem Wuhan missa sunt, longam culturalem inter duas nationes commutationem in memoriam revocans. Involucrum septuaginta septem per septuaginta septem per centum septuaginta tria millimetra metitur. Designatio ut medium commutationis culturalis inservit.
About the Praemium A' Design Award Aureum
Kweichow Moutai Involucrum Spirituum Distillatorum victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Kweichow Moutai Involucrum Spirituum Distillatorum inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Kweichow Moutai Involucrum Spirituum Distillatorum cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.
Press Kit
- Unique Properties
- Lands apart, yet sharing the same sky, the calligraphy featured on the package is derived from a poem by the Japanese poet Prince Nagaya during the Tang Dynasty. He commissioned an ambassador to present kasaya to Buddhist monks during this period. This phrase was also inscribed on the relief supplies donated by Japan during the fight against the epidemic in Wuhan, serving as a testament to the historical friendly exchanges between China and Japan. Designed to highlight the commonalities and unique characteristics of both cultures, the product serves as a medium for cultural exchange.
- Dimensions & Packaging
- 77x77x173mm
- Tags
- Jiang-flavour Chinese spirits, China, Japan, Tang dynasty, Porcelain
- Production Technology
- The shape of the bottle is inspired by the classic Moutai bottle, incorporating the characteristics and colors of the elegant Ru Kiln porcelain, which originated in the Tang dynasty and became one of the five renowned kilns during the Song dynasty.
- Design Challenge
- The product is manufactured in China and sold exclusively in Japan, necessitating an understanding of both cultures, as well as the differences in laws and regulations. This complexity makes it challenging to design the product effectively. It is essential to consider multiple aspects simultaneously.
- Research
- During the Tang dynasty, China and Japan engaged in frequent cultural exchanges, with numerous Japanese ambassadors, exchange students, and monks traveling to the Tang dynasty to study. This interaction significantly impacted Japan, influencing its politics, economy, culture, aesthetics, philosophy, education, and various other fields. The culture of the Tang dynasty is highly esteemed and recognized by the people of both countries, which is why we chose it as the foundation for the design of this product entering Japan.
- Inspiration
- This product is part of the Kweichow Moutai Group's series of cultural spirits entering the Japanese market. By studying the cultures of both China and Japan, this product was developed using elements from the Tang Dynasty, which resonate deeply with the people of both countries.
- Project Duration
- Renhuai city 24 July 2023 - 7 August 2023
- Operation Flow
- By thoroughly analyzing both Chinese and Japanese cultures, the representative elements and symbols are systematically combined to produce results that will satisfy both clients and consumers.
- Image Credits
- Moutai Industrial Design Center
